Crunch Franchisee CR Fitness Drives Growth with a People-First Recruitment Strategy

TAMPA, Fla., March 18, 2025 /PRNewswire/ -- CR Fitness Holdings, the fastest-growing and leading Crunch Fitness franchisee, continues its rapid expansion with 74 open locations and counting. At the heart of this growth is a commitment to people over profits. Michelle MacDonald, Vice President of Recruitment, spearheads efforts to attract top talent, ensuring the company builds a team of passionate, driven individuals who embody its culture and vision.

At CR Fitness, recruitment is about leadership and long-term growth. MacDonald and her team seek leaders eager to learn, grow, and evolve with the company, creating a strong foundation in every market they serve. By networking and identifying individuals who align with the company's business philosophies and team-first mindset, CR Fitness continues to build a culture of humility, collaboration, and excellence.

"We're not just filling positions—we're building a team of passionate leaders who love fitness and want to make a difference," said MacDonald.

With MacDonald leading the charge in recruitment, CR Fitness is not just expanding its footprint—it is shaping the future of the fitness industry by prioritizing people at every level. By identifying and developing passionate individuals who align with the company's

vision, CR Fitness fosters a culture of growth, mentorship, and continuous learning. This commitment to investing in its people ensures that every new hire is not just filling a role but becoming a valuable part of a team that drives success.

"Take care of your people, and they will take care of your business," MacDonald added. "When you invest in them, support their growth, and create the right culture, success follows."

CR Fitness Holdings, LLC. is operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who together have more than 150 years of experience in the fitness industry. The Franchise currently has 74 locations in Florida, Georgia, North Carolina, Texas, and Tennessee and plans to expand into Arizona. The franchisee plans to reach 100 clubs by 2026. CR Fitness is committed to creating meaningful career opportunities within the local communities they serve. Those eager to join the team can explore current openings at https://crnch.co/jobs.

About CR Fitness Holdings, LLC.

CR Fitness Holdings, LLC. is the leading franchisee of Crunch Fitness. The company rapidly expanded its club footprint throughout Florida, Georgia, North Carolina, Texas, and Tennessee. A veteran management team leads it with over one hundred fifty years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level. It is well-positioned to take advantage of consumers' increasing focus on health and wellness.

About Crunch Fitness

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways and working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 2.5 million members with over 450 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe.

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SOURCE CR Fitness Holdings, LLC.