Crunch Fitness franchisee opens Crunch Stone Mountain in Lilburn, GA

Opening marks 17th location in the Atlanta metropolitan area

ATLANTA, Oct. 12, 2026/PRNewswire/ -- Blue Ridge Fitness Holdings LLC, a subsidiary of Crunch Fitness franchise group CR Fitness Holdings, is proud to announce the upcoming grand opening of Crunch Stone Mountain- its 17th location in the greater-Atlanta area. Set to open at 4051 Stone Mountain Highway, Unit D105, Lilburn, this completely brand-new, 28,262 square-foot state-of-the-art fitness center represents a $5 million investment in the community and will bring Crunch's latest 3.0 club experience to the greater Atlanta area.

Crunch Stone Mountain will feature Crunch Fitness's latest 3.0 club design, delivering top-quality cardio and strength training equipment alongside a variety of premium amenities. The club will include Olympic platforms, a Group Fitness Studio, a Ride Cycle studio, Hot Studio, HIITZone functional training area, a Relax and Recover area with HydroMassage®, full-service locker rooms with saunas, and more, creating a dynamic, inclusive environment designed for all fitness levels.

The doors will officially open for workouts Thursday, October 15th at 5:00am with a soft opening, giving early members the first chance to explore the state-of-the-art facility. The grand opening celebration will take place on Saturday, October 17th from 10am-1pm featuring Group Fitness demos, Personal Training specials, food, prizes, promotions, local vendors, and a lively party atmosphere to showcase everything Crunch has to offer.

In addition, Crunch Stone Mountain will host a "Sneak peek" celebration on Tuesday October 13th from 4:00 pm to 8:00 pm, with a ribbon cutting at 6:30pm, giving the community an exclusive first look inside the facility. Guests can tour the gym, meet the team, and take advantage of special founding member deals.

"We're proud to expand our Atlanta footprint with Crunch Stone Mountain," said Tony Scrimale, CEO of CR Fitness Holdings. "Atlanta has a strong, active community, and we look forward to delivering a high-energy, welcoming gym where everyone feels supported in their fitness journey."

The new club opening is expected to create more than 70 local jobs across personal training, group fitness, sales, operations, member services, and club leadership.

For more information or to take advantage of the special Grand Opening rates of pay $1 and get your first month FREE, visit CrunchStoneMountain.com. Memberships start at $9.99/month!

About Blue Ridge Fitness Holdings, LLC

Blue Ridge Fitness Holdings, a subsidiary of CR Fitness Holdings, currently operates 24 Crunch gyms across Georgia, North Carolina and Tennessee and is on track to operate 25 total by the end of 2026. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchise group that currently serves over one million members.

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SOURCE CR Fitness Holdings, LLC.