Crunch Bearden Announces One-Day Cyber Sale

One-Day Event Offers Exclusive Founding Rates and Member Perks

KNOXVILLE, Tenn., Sept. 10, 2026 /PRNewswire/ -- Blue Ridge Fitness Holdings LLC, a subsidiary of Crunch Fitness franchise group CR Fitness Holdings, is celebrating the upcoming opening of Crunch Bearden with a one-day Cyber Sale on Saturday, September 12, offering exclusive founding membership rates and member perks.

Located at 4581 Kingston Pike, Knoxville, TN 37919, this brand-new, 46,819 square-foot state-of-the-art fitness center represents a $5 million investment in the community and will bring Crunch's latest 3.0 club experience to the Knoxville area.

For one day only on September 12, prospective members can visit CrunchBearden.com  to take advantage of exclusive online-only membership deals, including memberships starting at $9.99 per month with $0 enrollment fees and the opportunity to save up to $60 annually on select membership options. The first 500 members to join will receive exclusive perks, such as a limited-edition t-shirt, discounts on personal and small-group training, and additional offers.

Crunch Bearden will also host an in-person Cyber Sale Party from 9 a.m. to 5 p.m. that same day, during which the community can tour the club, meet the team, and get a first look at the amenities before the club opens.

Crunch Bearden will feature Crunch Fitness's latest 3.0 club design, delivering top-quality cardio and strength training equipment alongside a variety of premium amenities. The club will include a Hot Studio, Ride Studio, dedicated Glutes & Abs Studio, functional training areas, HydroMassage®, tanning, full-service locker rooms, and more, creating a dynamic, inclusive environment designed for all fitness levels.

"We're proud to expand our Tennessee footprint with Crunch Bearden," said Tony Scrimale, CEO of CR Fitness Holdings. "Knoxville has a strong, active community, and we look forward to delivering a high-energy, welcoming gym where everyone feels supported in their fitness journey."

The new club opening is expected to create more than 70 local jobs across personal training, group fitness, sales, operations, member services, and club leadership.

For more information or to take advantage of one-day Cyber Sale pricing, visit CrunchBearden.com  on September 12.

About Blue Ridge Fitness Holdings, LLC

Blue Ridge Fitness Holdings, a subsidiary of CR Fitness Holdings, currently operates 21 Crunch gyms across Georgia, North Carolina and Tennessee and is on track to operate nearly 25 total by the end of 2026. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchise group that currently serves over one million members across 98 Crunch Fitness locations.

Contact: Rich Merrill 
SVP, Marketing 
[email protected]

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SOURCE CR Fitness Holdings