Coupa Tracks 32% Increase in Sourcing Events Year-over-Year

As tariff turbulence continues and supply chains are restructured, suppliers and buyers look to improve collaboration 

FOSTER CITY, Calif., Sept. 24, 2025 /PRNewswire/ -- Coupa revealed increased activity and collaboration between buyers and suppliers on its leading AI platform for total spend management. Relative to 2024 activity, supplier engagement on the platform hit record levels in July and August of 2025. Leveraged around the world by leading global brands, Coupa's platform has seen a 23% increase in the number of suppliers who have participated in sourcing events (YOY), and a 16% increase in the volume of supplier transactions initiated across platform features in the same period.

Suppliers today are navigating a complex landscape defined by macroeconomic uncertainty, supply chain volatility, and inefficient systems. A recent Coupa study found that 42% of U.S. suppliers believe tariffs will be their greatest threat this holiday season, with 69% expecting a decline in revenue due to these trade barriers. Beyond external pressures, many suppliers are caught in a "$223 billion cash trap" of delayed receivables, forcing them to act as their customers' bank while paying high rates for their own capital.

"By leveraging the power of AI with purpose-built agents and models that enable more autonomous sourcing actions, we're building a bridge between today and tomorrow, where suppliers can operate within a transparent, ethical, and efficient ecosystem to interact with buyers," said Leagh Turner, CEO at Coupa. "This is more than just better, more strategic sourcing; it's about creating revenue growth, driving dramatic margin improvements, and creating a fairer, more sustainable and resilient marketplace for everyone."

Coupa: The Leading Business Spend Platform
Coupa's Supplier Portal (CSP) offers a free, web-based platform that acts as a hub for suppliers to centrally manage their purchase orders, submit electronic invoices, and track payments in real-time. Features like a single login for all Coupa customers and self-service profile management simplify a supplier's day-to-day operations.

To help suppliers get paid faster and reduce their Days Sales Outstanding (DSO), Coupa Pay offers them flexible payment options and early pay solutions. This helps free up valuable working capital and strengthens their financial position. Through its extensive network, Coupa also helps suppliers reduce sales and marketing costs by directly connecting them to new business opportunities, a significant benefit and savings given that these sales/marketing expenses can typically consume up to 20-25% of a supplier's revenue.

Coupa Advantage highlights the power of a collaborative community for strategic sourcing and procurement. Buyers gain access to a curated network of trusted savings and turnkey savings through pre-negotiated contracts and group discounts. This expands supplier visibility while helping buyers reduce maverick spend.

"Today's dynamic market landscape presents a unique opportunity for suppliers to lead through innovation," said Richard Gardner, Sr. Director of Market Intelligence at The Hackett Group®. "By partnering with technology solutions that provide buyers with transparency and decision intelligence, suppliers can strengthen their financial position and thrive—even in uncertain times."

The Future of Buyer-Supplier Collaboration
Coupa's vision for autonomous spend management positions to have a profound impact on suppliers by enabling AI agents to autonomously match buyer and supplier conditions, execute transactions, and make invoicing nearly effortless - allowing suppliers to shorten the cash-to-cash cycle by up to 30%. The buyer-supplier network will also serve as a single, accessible source of truth where connected documents automatically update, ensuring transparency and accountability for all parties.

Coupa's future vision goes beyond procurement efficiency, aiming to create a more equitable marketplace where suppliers, including diverse and sustainable businesses, can be easily discovered by buyers. By leveraging the power of its $8 trillion dataset with AI, Coupa empowers suppliers to make smarter decisions, grow their business, and build resilient relationships, creating opportunities for more profitable and sustainable businesses.

Learn more about how Coupa's AI-native total spend management platform changes how companies buy and sell more effectively and efficiently. 

About Coupa
Coupa is the leading AI platform for total spend management. Using its trusted, community-generated, $8 trillion dataset, Coupa brings autonomous AI agents, a network of 10M+ buyers and suppliers, and leading apps together on one unified platform to seamlessly automate the buying process and connect to customers in a whole new way. With Coupa, you'll make margins multiply™. Learn more at coupa.com and follow us on LinkedIn and X (Twitter).

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SOURCE Coupa Software