Control Freak Coffee: A Buzz That Respects Your Boundaries

MILWAUKEE, Wis., Oct. 20, 2025 /PRNewswire/ -- In a world addicted to overdrive, Control Freak Coffee is inviting people to take back the wheel. Launching October 23, 2025, the new project from Stone Creek Coffee introduces a first-of-its-kind lineup built entirely around caffeine control. Control Freak is helping coffee drinkers match their energy to their intentions, not the other way around.

"For too long, coffee has been all or nothing," said Drew Pond, Co-Owner of Stone Creek Coffee and architect of Control Freak. "You're either forced to go full-decaf and feel like you're missing something, or you're over-caffeinated and jittery by noon. Control Freak exists to give people a choice, and to bring awareness and intentionality to how they consume caffeine without sacrificing quality or taste."

Five Coffees. Five Caffeine Levels. Full Control.

Every Control Freak roast is built on the same foundation of transparency, craftsmanship, and sustainability that defines Stone Creek Coffee: ethically sourced beans, roasted for clarity and flavor. But the innovation lies in the caffeine calibration, offering five distinct levels designed for different states of focus, creativity, and recovery:

0% — Just Vibes - A decaffeinated coffee for those who want the ritual and flavor without the buzz. Ideal for late nights, rest days, or anyone looking to cut back without compromise, because sometimes the best move is sitting still.

25% — Lightly Buzzed - A gentle lift for creative mornings, calm starts, and slow Sundays. Think of it as energy with a dimmer switch. Sometimes a little spark is all you need

50% — Balanced - Half-caff, full flavor. The perfect middle ground for everyday drinkers seeking equilibrium, steady focus, and no crash. Not too little, not too much. It's just right.

75% — Controlled Chaos - For days that demand momentum. Enough caffeine to keep you sharp, not spun out. This one is for when you need to be awake, but not WIDE awake.

100% — Full Throttle - Pure, unfiltered drive for marathon mornings, long hauls, or big swings. All gas. No guilt. Go full freakin' throttle.

Purpose-Driven Coffee for the Modern Consumer

Control Freak Coffee is roasted in Milwaukee, WI, by Stone Creek Coffee, a Certified B Corporation and leader in the specialty coffee movement for over 30 years. The brand's launch represents Stone Creek's next evolution, meeting modern consumers where they are: juggling work, wellness, and self-awareness in an overstimulated world.

"Control Freak isn't just about caffeine," said Pond. "It's about creating a more mindful relationship with energy. It's about designing your day on your terms, whether that means pushing your limits or pulling back."

The full Control Freak lineup is now available through controlfreakcoffee.com, all Stone Creek Coffee cafés, Amazon, and select regional grocery retailers in SE Wisconsin. Each SKU is packaged with distinctive artwork, personality, and clear caffeine labeling to help consumers choose confidently and customize their coffee experience.

About Control Freak Coffee

Control Freak Coffee is a new project by Stone Creek Coffee, built around the idea of intentional energy. Each coffee is roasted to align flavor and focus, offering five precise caffeine levels, from 0% to 100%. Control Freak is for anyone who loves great coffee but refuses to let caffeine run the show.

Learn more at: www.controlfreakcoffee.com
Follow along:   @controlfreakcoffee

Media Contact:
Drew Pond - Control Freak Coffee
[email protected]
(414) 270-1008

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SOURCE Stone Creek Coffee