Confident Financial Solutions Appoints Tony Orlando as VP Partner Development

BOULDER, Colo., July 20, 2015 /PRNewswire-iReach/ -- Confident FConfident Financial Solutions (CFS), a leading developer of high quality financial solutions for automotive service centers and their customers, today announced the appointment of Tony Orlando as Vice President of Partner Development.  Mr. Orlando brings over 18 years of combined automotive industry experience to this role in joining CFS, adds to an ever growing bench of top tier industry talent.

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With a diverse background in dealer operations, sales, finance, service and parts combined with his passion to create an exceptional customer experience, Mr. Orlando will ensure CFS delivers an optimal experience for all service center partners and their customers.

Mr. Orlando has in depth experience working with both import and domestic original equipment manufacturers (OEM); having spent more than 10 years with DaimlerChrysler and the last 3 years with Kia Motors America. Throughout his tenure at DaimlerChrysler, Tony managed field operations in several states in the Northeast and Southwest Regions and developed the small commercial sales department in the Great Lakes Region.

In 2009, Mr. Orlando left Chrysler to join the startup company Zag.com (TrueCar), a third party lead generator.  In just three years he worked with dealers to grow the revenue in the Southwest territory by more than 500% while maintaining corporate relationships with several OEMs and key affinity partners.  Zag.com became TrueCar.com and went public in 2014.

Prior to TrueCar's public offering, Mr. Orlando joined Kia Motors America as Regional Sales Manager. After a successful 16 months at the National Manager level, Mr. Orlando was promoted to Director of the Eastern Region, leading a team of 50 field employees and 216 franchised dealers to a record sales performance.

"Tony comes to CFS with extensive experience working in automotive retail, original equipment manufacturing and the digital space. He has worked closely with over 1,200 independent automotive dealers and service centers throughout the country. I am confident he will provide superior service to our network partners," said John Dunning, CFS CEO.

Commenting on his new position, Mr. Orlando added, "Confident Financial Solutions is the answer to several obstacles facing service departments and their customers today. We provide capital needed to fund necessary repairs in a quick and easy process.  I am honored to join a great team of entrepreneurs and service centers and look forward to enhancing our product offerings for the consumer and growing our network of Authorized Service Providers."

About Confident Financial Solutions (CFS):

Confident Financial Solutions is a venture-backed financial technology company based in Boulder, Colorado. CFS provides the highest quality financial solutions for automotive service centers and their customers. We provide our customers and partners with the optimal experience to ensure we are the leading provider in automotive finance. We help make a difference in people's lives by getting them back on the road and back to life.

For more information visit: https://www.confidentfs.com/ or call: 855-808-5861.

Media Contact: Denelle Numis, Confident Financial Solutions, 720-496-1477, [email protected]

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SOURCE Confident Financial Solutions