Competition Specialties Appoints Industry Veteran Royal Coburn as its New President

AUBURN, Wash., June 10, 2025 /PRNewswire/ -- Competition Specialties LLC, a leading wholesale distributor of automotive accessories, is pleased to announce the appointment of Royal Coburn as its new President, effective immediately. Coburn brings almost 25 years of deep industry expertise, strategic leadership, and a proven track record of driving innovation and growth in the automotive accessories sector.

"We're excited to welcome Royal to lead the next chapter of Competition Specialties' growth," said Tanvir Arfi, Chairman of the Board. "His deep knowledge of the industry, customer-first mindset, and operational acumen make him the ideal leader to take our business to the next level. We are confident his vision will accelerate our momentum and strengthen our market position."

Coburn joins Competition Specialties after serving the industry as an entrepreneur, building and successfully exiting his own wholesale distributor & installer business; and, serving in senior leadership roles while establishing a reputation as a trusted voice in the industry. His leadership style is rooted in collaboration, innovation, and operational excellence.

"I'm honored to join Competition Specialties, at such a dynamic time," said Royal Coburn. "This company has a strong brand, an exceptional team, an almost 70 year long standing relationship with installers and dealers across the entire west coast of the United States. I look forward to building on that legacy and helping shape a bold, exciting future for the business."

Competition Specialties also extends its sincere appreciation to outgoing President David Green, for his 34 years of dedicated service. David played a key role in building the company's strong operational base and nurturing key relationships. We are grateful for his contributions and wish him continued success in his future endeavors.

About Competition Specialties LLC

Competition Specialties LLC is the leading wholesale distributor of auto accessories with a significant footprint along the entire West Coast spanning from Washington to Arizona. Founded in 1966, Competition Specialties' has evolved into a regional powerhouse, recognized for carrying the industry's top brands and offering an expansive inventory of specialty truck and SUV accessories.

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SOURCE Competition Specialties