ClubMateSport Appoints Veblen Advisory Board

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October 23, 2026 3:05 AM EDT

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Dubai, United Arab Emirates, 23rd Oct 2026 - ClubMateSport, the fan engagement and sports commerce platform for football enthusiasts, has appointed its Advisory Board through the Veblen Director Programme to support the next phase of its growth. The platform combines interactive prediction-based games with commerce, allowing users to earn digital rewards called Sporticoins and use them to unlock discounts and purchase sportswear, club merchandise and partner products. The appointment will support ClubMateSport as it expands its interactive fan experience and builds stronger commercial connections between sports audiences and brands.

"I'm excited to work alongside an experienced team of directors to help me realise my goals and achieve my purpose of building a more engaging experience for sports fans worldwide," said Kodzo Assiamua, Founder of ClubMateSport. "This board brings valuable perspective across growth, customer engagement, finance and commercial strategy, and I'm delighted to welcome them as we continue building the platform."

ClubMateSport describes itself as a sports-focused platform and aggregator that brings together online shops and interactive sports games in one ecosystem. Its model is designed to combine entertainment, community and commerce in a way that creates repeat engagement for fans while helping partner brands reach highly engaged audiences.

Appointed Advisory Board Members

Tim Whiteman - Chair of the Board, an accomplished journalist, published author, entrepreneur and corporate executive with international leadership experience across equipment manufacturing, publishing, trade associations and global growth. He brings expertise in business development, communications, market expansion and helping specialist businesses build wider market reach.

"This is a great concept which will rapidly grow," said Tim Whiteman, Chair of the Board at ClubMateSport. "I look forward to working with Kodzo and the team to share experiences and bring ClubMateSport the wider customer base it deserves."

Laura Kightlinger - Board Advisor, a fractional customer success leader and board advisor with experience building and leading high-performance teams through periods of rapid growth. She brings expertise in sustainable growth, team leadership, customer success and scaling organisations without losing the qualities that make them effective and distinctive.

"ClubMateSport sits at the intersection of sport, community and customer engagement in a way that creates real potential," said Laura Kightlinger, Board Advisor at ClubMateSport. "I look forward to supporting the business as it builds a strong customer experience and a scalable growth path."

Dr. Robert Mitchom III - Board Advisor, a business and financial advisor with expertise in financial operations, compliance, strategic planning and revenue optimisation. He brings a combination of strategic oversight and hands-on support across business performance, customer experience, team leadership and operational delivery.

"I am thankful for the opportunity to join the advisory board at ClubMateSport," said

Dr. Robert Mitchom III, Board Advisor at ClubMateSport. "I look forward to collaborating with the founder and the team as a strategic partner in the ongoing development and enhancement of the platform."

Muhammad Anis - Board Advisor, a finance, governance and assurance leader with more than 20 years of international experience. He brings expertise in financial strategy, operational governance, digital acceleration, long-term planning, performance oversight and building resilient organisations with strong control environments.

"ClubMateSport has the opportunity to build a platform with both engagement value and commercial relevance," said Muhammad Anis, Board Advisor at ClubMateSport. "I am pleased to support the business as it develops the financial discipline and strategic structure needed for long-term growth."

Kevin Swan - Board Advisor, a managing director and commercial leader with broad experience across retail, manufacturing and distribution. He brings expertise in simplifying complexity, aligning executive teams, improving operational performance and developing leaders in demanding business environments.

"ClubMateSport is building in a space where clarity of strategy and disciplined execution will matter enormously," said Kevin Swan, Board Advisor at ClubMateSport. "I look forward to supporting the team as it grows the business and strengthens its operating foundations."

The appointment of the Advisory Board marks an important step in ClubMateSport's development as it continues to build a platform that blends sports entertainment with measurable commercial activity. By linking prediction games, digital rewards and merchandise purchasing, the company is creating a more interactive model for football fans and a more targeted channel for sports-related brands.

About ClubMateSport

ClubMateSport is a fan engagement and sports commerce platform designed for football enthusiasts. The platform combines interactive prediction-based games with a connected shopping experience, enabling users to earn Sporticoins and use them to unlock discounts and buy sportswear, club merchandise and partner products. ClubMateSport positions itself as a sports-focused ecosystem that brings together interactive games and online shopping to create a more engaging experience for fans and more relevant access to engaged audiences for brands.

Learn more at: https://www.clubmatesport.com/

About the Veblen Director Programme

The Veblen Director Programme empowers executives and professionals with the skills and knowledge to excel in board and advisory roles. Through training, education, and a global network of skilled board members, Veblen supports organisations in navigating complex challenges, driving sustainable growth, and building impactful leadership teams.

Learn more at: https://www.veblendirectors.com

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