Cetera Strengthens Executive Leadership to Propel Strategic Growth and Innovation

SAN DIEGO, Dec. 19, 2024 /PRNewswire/ -- Cetera Financial Group (Cetera), the premier financial advisor Wealth Hub, announced strategic leadership appointments aimed at enhancing growth and advancing its advisor-centric platform. These executive changes reflect Cetera's continued commitment to delivering exceptional service and innovation for financial professionals and their clients.

Todd Mackay has been appointed President of Cetera Wealth Management, succeeding Tom Taylor, who will retire at the end of the year. In this role, Mackay will drive organic growth strategies across all of Cetera's Channels and Communities, while continuously advocating for and innovating on the products and services needed in order to meet the evolving needs of advisors and their clients. Effective January 1, 2025, Mackay will continue reporting to Mike Durbin and serving on Cetera's executive leadership team.

Additionally, Christian Mitchell will join Cetera as President of Cetera Solutions. A former executive at Northwestern Mutual, Mitchell will lead strategic growth initiatives focused on enhancing digital products, platforms, and investment solutions to deliver superior advisor and client experiences. Mitchell will join Cetera later in January as a member of Cetera's executive leadership team, reporting to Mike Durbin.

"At Cetera, we are committed to equipping our advisors with the best tools, technology, and support systems to help them thrive," said Mike Durbin, CEO of Cetera. "Todd Mackay and Christian Mitchell are exceptional leaders whose expertise and vision will drive our Wealth Hub's evolution and strengthen our ability to meet advisors' dynamic needs."

Mackay expressed his enthusiasm for the new role, stating, "I am honored to lead Cetera Wealth Management and advance our mission of enabling advisors to build thriving businesses through our unique Wealth Hub model. Our Channels and Communities are at the heart of what makes Cetera unique. I am passionate about strengthening our value proposition while continuing to make the big feel small by fostering deep, personalized relationships across our advisor network."

Mitchell added, "Joining Cetera is a tremendous opportunity to build on a foundation of success driven by a talented leadership team. I am excited to shape innovative solutions that empower advisors and elevate the client experience."

These leadership appointments reinforce Cetera's long-term strategic vision centered on growth, innovation, and industry leadership. With a focus on operational excellence and technological advancement, Cetera is well-positioned for continued success in the evolving financial services landscape. 

About Cetera

Cetera Financial Group, which is owned by Cetera Holdings (collectively, Cetera), is the premier financial advisor Wealth Hub where financial advisors and institutions optimize their control and value creation. Breaking away from a commoditized and homogenous IBD model, Cetera offers financial professionals and institutions the latest solutions, support, and services to grow, scale, or transition with a merger, sale, investment, or succession plan. Cetera proudly serves independent financial advisors, tax professionals, licensed administrators, large enterprises, as well as institutions, such as banks and credit unions, providing an established and repeatable blueprint for scalable growth.

Home to approximately 12,000 financial professionals and their teams, Cetera oversees more than $545 billion in assets under administration and $235 billion in assets under management, as of September 30, 2024. In a recent advisor satisfaction survey of nearly 35,000 reviews, Cetera's Voice of Customer (VoC) program vigorously measures advisor experience and satisfaction 24/7. Currently, it's ranked 4.8 out of 5 stars.

Visit www.cetera.com, and follow Cetera on LinkedIn, YouTube, X, and Facebook.

"Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Investment Advisers LLC, a registered investment adviser, and the following FINRA/SIPC members: Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC. Located at: 655 W. Broadway, 11th Floor, San Diego, CA  92101.

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SOURCE Cetera Financial Group