Caring Senior Service appoints two new leadership positions

Home care company adds seasoned franchise and technology executives to fuel expansion and enhance data-driven senior care management

SAN ANTONIO, Sept. 22, 2025 /PRNewswire/ -- Caring Senior Service, a non-medical, personalized home care services company, has named Ken Doty as its chief operating officer and Justin McAdoo as its chief technology officer, reinforcing the company's commitment to innovation in at-home caregiving while continuing to expand its national footprint.

"With these strategic hires, we are strengthening our position as a forward-looking care provider," said Jeff Salter, founder and CEO of Caring Senior Service. "Ken's proven ability to optimize franchise performance and Justin's deep background in digital solutions will allow us to accelerate growth while modernizing the caregiving experience for clients and families across our network."

Caring Senior Service recently earned a spot on Franchise Business Review's 2025 Most Innovative Franchise list as a result of its commitment to technology, particularly its proprietary platform Tendio and its partnership with AI-powered virtual caregiving assistance service, Kerry Care. Additionally, the company has seen new territories added to its expanding system as the demand for at-home care has grown due to the country's aging population and rising healthcare costs.

Doty brings more than two decades of experience leading franchise development and multi-site operations. His track record of scaling service-driven brands and understanding of industry trends will help Caring Senior Service establish growth strategies and develop processes to support expansion.

"Caring Senior Service has built a reputation for pairing compassionate, personalized care with modern solutions that set the industry standard," Doty said. "I am committed to continuing this vision while refining the processes and workflows that directly impact the success of our franchise owners. I see tremendous opportunity to attract new entrepreneurs who are passionate about joining a system that is reinventing senior care, and we will continue to empower our existing owners with the best solutions available."

McAdoo comes to his new role with more than a decade of experience leading systems innovation, digital transformation and workflow strategy in high-growth franchise environments. His career has centered on building tools that simplify communication, strengthen support for frontline teams, and create efficiencies that fuel sustainable growth. At Caring Senior Service, he will focus on advancing the company's proprietary platforms, expanding innovative caregiving resources and ensuring franchise owners have the technology and support they need to succeed.

"My focus at Caring Senior Service is to build on the strong foundation already in place by enhancing the tools and systems that caregivers and franchise owners rely on every day," McAdoo said. "By optimizing their workflows, we can improve the care experience for families while positioning the company for continued growth and leadership in the senior care industry."

For more information about Caring Senior Service, visit https://www.caringseniorservice.com/.

About Caring Senior Service

Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, people with disabilities, and any adult who may need help with the tasks of everyday living, such as bathing, personal care, running errands, and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the United States.

Caring Senior Service has been named one of Franchise Business Review's top franchises in 2022, 2023, 2024, and 2025 and is a leader in the use of technology and artificial intelligence in the senior care industry. At the heart of the organization is its GreatCare^® method, a commitment to dependable service, quality care solutions and active involvement that ensures every client receives the highest standard of compassionate, personalized care.

For more information on Caring Senior Service, please visit www.caringseniorservice.com.

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SOURCE Caring Senior Service