Calcium Needs an Upgrade -- Calcea is Setting a New Standard

LOS ANGELES, March 4, 2025 /PRNewswire/ -- Calcium is the most abundant mineral in the human body, yet most supplements on the market come from ground-up rocks – a material never intended for human consumption. While consumers are demanding cleaner, more effective, and sustainable ingredients, calcium has remained one of the least innovative supplement categories– until now. Vegan Minerals is revolutionizing the supplement, food, and pet nutrition industries with the launch of its 100% plant-based and sustainable calcium ingredient, Calcea.

Despite serving essential roles in bone, muscle, and cardiovascular health, calcium supplements have failed to evolve to meet today's consumer expectations. Most products rely on rock-based or synthetic minerals that the body struggles to absorb, creating a gap between supplementation and real health benefits.

Calcea provides bioavailable calcium, magnesium, over 70 essential trace minerals, and 16 amino acids in a naturally occurring, plant-based form. Its natural honeycomb structure also offers superior absorption, making it a revolutionary solution for forward-thinking brands.

As over 75% of consumers now scrutinize ingredients before making purchases,* brands are searching for better, more sustainable sources of key nutrients. Traditional calcium sources are falling behind, while full-spectrum mineral sources like Calcea are leading the charge toward a cleaner, more effective future.

"Most people assume their calcium supplement is natural and effective, but they'd be shocked to learn where it comes from," said Jordan Golshan, co-founder of Vegan Minerals. "With Calcea, we're proud to offer a natural, science-backed solution to close this nutritional gap."

Vegan Minerals is partnering with food, supplement, and pet nutrition brands to integrate Calcea into their formulations, helping to meet growing demand for transparency and sustainability. By providing a clean-label, plant-derived alternative, the company is redefining mineral nutrition.

As plant-based nutrition takes center stage, Vegan Minerals is at the forefront of elevating industry standards. The shift is already underway and brands that embrace change now will shape the future of health and wellness for generations to come.

To learn more about Calcea and Vegan Minerals, visit our booth #4367 at Natural Products Expo West or contact us at [email protected]. 

About Vegan Minerals
Vegan Minerals is focused on sustainable solutions for human, pet, and plant health. The company's flagship products, Calcea and Calgro, provide a bioavailable, marine-derived mineral source to address nutrient deficiencies.

*Ingredion. 2024 consumer food preference trends.

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SOURCE Vegan Minerals