CONSUMER SAFETY ALERT: CPSC ISSUES URGENT SAFETY WARNING TO LABUBU COLLECTORS

WASHINGTON, Aug. 18, 2025 /PRNewswire/ -- The U.S. Consumer Product Safety Commission (CPSC) is issuing an urgent warning to consumers about fake Labubu plush dolls, sometimes referred to as "Lafufu," that pose a serious risk of choking and death to young children.

These fakes, sold both as plush figures and plush keychains, are small enough for a child to fit the doll in their mouth and block their airway. CPSC has also received reports of fake Labubu dolls that break apart easily, releasing small pieces that can become choking hazards. Accordingly, CPSC is warning consumers not to buy these knockoff products and to stop using them immediately.

CPSC investigators have identified multiple shipments of these lookalikes attempting U.S. entry from China and requested seizure of thousands of units after confirming violation of federal regulations for toys with small parts. 

"These fake Labubu dolls are dangerous, illegal, and have no place in American homes," said CPSC Acting Chairman Peter A. Feldman. "No parent should have to wonder if a toy will stop their child from breathing. Protect your children and buy only from reputable sellers."

Federal law prohibits the importation and sale of consumer products that fail to meet CPSC safety standards. CPSC will continue aggressive enforcement at U.S. ports to block dangerous imports before they reach American families. In addition, CPSC is urging consumers to remain vigilant with the following tips:

How to Spot a Fake and Stay Safe

• Beware of bargains — deep discounts can signal fake products.
• Authentic Pop Mart Labubu dolls feature a holographic Pop Mart sticker, a scannable QR code linking to the official Pop Mart site, and (on newer editions) a subtle UV stamp on one foot.
• Fakes often have overly bright colors or the wrong number of teeth (authentic dolls have nine).
• Know your seller — purchase only from trusted stores or online marketplaces.
• Check safety labeling — for toys with small parts, look for choking hazard warnings and independent safety certification marks.

A similar warning was issued by the Chartered Trading Standards Institute in the United Kingdom.

Report any incidents involving injury or product defect to CPSC at www.SaferProducts.gov.

Note: Individual Commissioners may have statements related to this topic. Please visit www.cpsc.gov/commissioners to search for statements related to this or other topics.

About the U.S. CPSC
The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risk of injury associated with the use of thousands of types of consumer products. Deaths, injuries, and property damage from consumer product-related incidents cost the nation more than $1 trillion annually. Since the CPSC was established more than 50 years ago, it has worked to ensure the safety of consumer products, which has contributed to a decline in injuries associated with these products.

Federal law prohibits any person from selling products subject to a Commission ordered recall or a voluntary recall undertaken in consultation with the CPSC.

For lifesaving information:

• Visit CPSC.gov.
• Sign up to receive our e-mail alerts.
• Follow us on Facebook, Instagram, X, BlueSky, Threads, LinkedIn and Truth Social.
• Report a dangerous product or a product-related injury on www.SaferProducts.gov.
• Call CPSC's Hotline at 800-638-2772 (TTY 800-638-8270).
• Contact a media specialist.

Release Number: 25-438

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SOURCE U.S. Consumer Product Safety Commission