Boston-Based Restaurant Blends Seafood and Self-Care with Lobster Roll Lip Gloss

"Pauli's" the beloved restaurant behind Boston's famous lobster roll brings a taste of New England to the beauty aisle

BOSTON, March 30, 2025 /PRNewswire/ -- Pauli's, a popular Boston-based restaurant renowned for its over-the-top lobster rolls and creative promotions, is making an unexpected splash in the beauty industry.

This spring, the eatery will debut the Boston Lobster Roll Lip Gloss, a bold, coastal red gloss that captures the essence of New England's signature seafood dish.

Crafted with all-organic waxes, oils, and pigments, the gloss features a proprietary blend with an unusual twist: 100% real knuckle and claw lobster meat, clarified butter, and a "hint" of Boston Harbor water, giving wearers a subtle, sea-salted finish.

"We know people love lobster rolls, but with prices going up, we wanted to offer fans a new way to savor the flavor all day long for next to nothing," said Vic Scherzo, head of product development for Pauli's brands. "Now, you can literally have the taste of a lobster roll on your lips anytime you want."

Pauli's, which first gained national attention for creating the "Lobstitution," the largest lobster roll in New England, has become a go-to destination for tourists and locals alike seeking indulgent, over-the-top sandwiches. The new Boston Lobster Roll Lip Gloss reflects the brand's playful, bold spirit and culinary creativity.

The lip gloss will be available starting April 1, 2025, exclusively at Pauli's restaurant. With limited quantities available, it's expected to become a coveted item for both beauty lovers and food enthusiasts alike. For more information please visit: https://paulisnorthend.com/

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SOURCE Pauli’s