Bloomers Intimates Launches Brand New Feather Lace Panties

New panties deliver comfort, style, and full coverage with a feather-light feel

NEW YORK, Jan. 16, 2025 /PRNewswire-PRWeb/ -- Light as a feather and bold on style, Bloomers Intimates is excited to announce their new Feather Lace - an ultra-soft, ultra-stretchy and ultra-lightweight fabric. Continuing on their mission to reimagine lingerie for women of all ages, shapes and sizes, Bloomers' new Feather Lace panties offer the same comfort, style, and full coverage as their flagship styles in a new super stretchy lace with a super lightweight feel.

The Feather Lace undies bring all-day comfort with a touch of effortless elegance – their 4-way stretch is so light and breathable that it feels like wearing nothing at all. Scalloped edges say goodbye to visible panty lines, full rear coverage stays perfectly in place, and a 100% cotton gusset keeps things comfy and breathable where it matters most.

Bloomers Intimates Her Highness Feather Lace Briefs (Onyx) and Feather Lace Pantyloons (Morganite)

"Feather lace is really unlike any other lace on the market," say Co-Founders Noa Arias & Dr. Shaula Yemini. "We've been developing this fabric for over a year and it's what we've been calling our 'bunny soft' lace. And while it's delicate in look and feel, it's extremely stretchy and extremely strong."

The Feather Lace is now available in both Her Highness Briefs ($38) and Pantyloon Slip Shorts ($45) in sizes XS-3XL at bloomersintimates.com. Both styles come in a range of rich, versatile hues, including Morganite, Onyx, Latte, and Chocolate.

About Bloomers Intimates + Its Founders

Founded in 2021 by tech entrepreneur Dr. Shaula Yemini and her marketer daughter, Noa Arias, Bloomers Intimates produces extremely comfortable, sexy lingerie to flatter women of all ages, shapes and sizes, recognizing that a woman's body changes over time. After a baby, gaining a few pounds or a few years, women need a little more from their lingerie. With many stylish, high waist lace panty designs, now including leakproof, as well as loungewear and bralettes, Bloomers lingerie offers all the comfort, coverage and support women crave, while still keeping them true to their sexiest selves. Because change is a beautiful thing!

Website: www.bloomersintimates.com

Media Contacts

RAGDOLL PR, [email protected]

Media Contact

Sydney Kuhn, RAGDOLL PR, 1 4154975122, [email protected] 

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SOURCE Bloomers Intimates