Beard Papa's Celebrates Persona™ 30th Anniversary with Exclusive U.S. Collaboration

Limited-time cream puffs, collectible gift sets, merchandise, and immersive in-store experiences arrive September 4

CERRITOS, Calif., Aug. 24, 2026 /PRNewswire/ -- Beard Papa's, bakers of the world's best cream puff, today announced a collaboration celebrating the 30th Anniversary of the acclaimed Persona series. From September 4 through October 4, 2026, participating Beard Papa's locations across the United States will feature limited-time cream puffs, collectible gift sets, merchandise, and themed in-store experiences inspired by one of gaming's most celebrated RPG franchises.

Developed in collaboration with ATLUS, the campaign celebrates the legacy of Revelations: Persona™ through Persona 5 Royal™ with original artwork created for Beard Papa's by ATLUS' creative team, collectible rewards, and a dessert lineup crafted especially for the anniversary.

A Menu Inspired by Thirty Years of Persona

Beard Papa's worked closely with ATLUS to create a collection of limited-time cream puffs inspired by the creativity, personality, and visual identity that have defined the Persona series for three decades. The menu remains unmistakably Beard Papa's while offering longtime fans an extra layer of discovery through subtle inspiration drawn from Revelations: Persona through Persona 5 Royal.

The anniversary menu includes:

• Original Cream Puff – Inspired by the timeless beginnings of Revelations: Persona
• Matcha Cream Puff – Inspired by Persona 2 Innocent Sins™
• Ube S'mores Cream Puff – Inspired by Persona 3 Reload™
• Cookies & Cream Cream Puff – Inspired by Persona 4 Golden™
• Double Berry Cream Puff – Inspired by Persona 5 Royal

Guests can enjoy each flavor individually or through two collectible gift sets available while supplies last.

Collectible Persona 30th Anniversary Sets and Merchandise

The 4-Pack Gift Set includes four featured cream puffs, a Persona chibi sticker sheet, and an in-game code card for Persona5: The Phantom X™. The 6-Pack Gift Set includes six cream puffs, a blind-packed acrylic standee featuring one of eight designs, and an in-game code card for Persona5: The Phantom X.

The collaboration also introduces a merchandise collection including a ceramic mug, premium T-shirt, zip hoodie, and eco tote bag, available online at BeardPapas.com/merch, with display samples featured at participating stores.

Throughout the promotion, participating locations will be transformed with Persona-themed digital menu boards, bakery case graphics, posters, television displays, and point-of-purchase artwork. The Beard Papa's Cerritos and Little Tokyo locations will also feature large-format anniversary murals designed as fan photo opportunities.

"The best collaborations create lasting memories, and that's exactly what we wanted to deliver with Persona," said Mark Nathan, Marketing Director for Beard Papa's USA. "Every flavor, every collectible, and every piece of merchandise was designed to celebrate one of gaming's most beloved franchises while giving fans a fun new way to experience Beard Papa's. We're excited to share it with everyone."

The Beard Papa's × Persona 30th Anniversary collaboration will be available at participating U.S. Beard Papa's locations September 4 through October 4, 2026, while supplies last.

For participating locations and additional information, visit BeardPapas.com/persona 

About ATLUS

ATLUS delivers unforgettable, story-driven gameplay experiences to enthusiastic and dedicated fans around the globe. Established in 1986, ATLUS features a portfolio of beloved and long running game series including PERSONA, which has sold over 30 million units worldwide, and the legendary SHIN MEGAMI TENSEI™. ATLUS games are published in the west by SEGA of America, Inc. with its principal office in Irvine, California. Learn more about ATLUS at www.atlus.com.

©ATLUS. ©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. ATLUS, the ATLUS logo, Persona, Revelations: Persona, Persona 2 Innocent Sins, Persona 3 Reload, Persona 4 Golden, Persona 5 Royal, and Persona5: The Phantom X are registered trademarks or trademarks of ATLUS Co., Ltd or its affiliates. SEGA and the SEGA logo are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos, and copyrights are property of their respective owners.

About Beard Papa's

Founded in Osaka, Japan in 1999, Beard Papa's has grown into an internationally recognized dessert brand known for its freshly baked cream puff shells and premium custard fillings made fresh daily. Beard Papa's combines Japanese baking traditions with seasonal flavors, creative collaborations and a customizable dessert experience enjoyed by customers with 585 stores around the world.

For more information, visit BeardPapas.com.

Media Contact

Mark Nathan
Marketing Director Beard Papa's USA
[email protected]
310-935-5818

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SOURCE Beard Papa's