Baldwin REALTORS® Selects Perchwell as New MLS Technology Platform

Perchwell implementation is underway at Baldwin REALTORS®, bringing members a modern MLS experience.

NEW YORK, Sept. 4, 2025 /PRNewswire/ -- Baldwin REALTORS® today announced that it has selected Perchwell as its new Multiple Listing Service (MLS) technology provider. The partnership follows an extensive evaluation process and underscores Baldwin REALTORS' commitment to equipping its 3,000+ members with innovative, agent-centric tools. Perchwell's Customer Success team is working hand-in-hand with Baldwin REALTORS' leadership to ensure a seamless transition before, during, and after the platform's full launch.

Baldwin REALTORS' leadership cited Perchwell's advanced, AI-powered MLS platform and seamless mobile functionality as key drivers of their decision. The new platform will empower agents with intuitive workflows, powerful search and collaboration features, and a modern user experience designed to keep pace with the evolving needs of real estate professionals and their clients.

"I'm excited to announce that, after an extensive vetting process, we have selected Perchwell to be our new MLS technology platform," said Diane Martino, 2025 MLS President, Baldwin REALTORS. "This is more than just a technology upgrade, it's our investment in our members' success and continued growth in an evolving market."

Perchwell is focused on enhancing the member experience by providing technology that adapts to how agents work and strengthens the value they deliver to clients. The Company's modern MLS platform integrates advanced research tools, full mobile compatibility, and collaborative workflows built to search smarter, collaborate better, and close deals faster. These investments ensure that Perchwell customers, like Baldwin REALTORS members, benefit from a smarter, more connected MLS platform.

As part of the rollout, Baldwin REALTORS will work closely with Perchwell to tailor the platform to the local market and member needs. A parallel onboarding process will allow members to learn and adopt the Perchwell platform while maintaining access to their existing system. Comprehensive training opportunities, both virtual and in-person, will be provided throughout the transition.

"Baldwin REALTORS has taken a forward-thinking approach to MLS technology, and we are honored to partner with them to deliver a next generation solution," said Brendan Fairbanks, CEO of Perchwell. "Their leadership's focus on empowering agents mirrors our mission to modernize the infrastructure of residential real estate. Together, we will equip Baldwin REALTORS' members with the tools to thrive in today's market."

The partnership underscores how forward-thinking MLSs like Baldwin REALTORS are embracing innovative technology to meet the changing needs of agents and their clients.

Meet Perchwell in person at CMLS Open House, RESO, and NAR Annual or book a demo to  learn more about the future of MLS technology.

About Perchwell

Perchwell is the modern real estate listings platform transforming the critical infrastructure of residential real estate. The Company's comprehensive suite of tools empowers MLSs, brokerages, and agents to make faster, more informed decisions and deliver superior client experiences. With robust data integrations, intelligent market research tools, and seamless collaboration capabilities, Perchwell is building the next generation of software that supports the real estate industry. Learn more at perchwell.com.

About Baldwin REALTORS®

Baldwin REALTORS® is the source for real estate in Southern Alabama. We provide resources, education, and tools to over 3,000 professionals across the region. We work to protect the interests of property owners, and our members serve buyers and sellers as REAL Advocates, Advisors, and Experts. REALTORS agree to abide by a strict code of ethics and are held to a high ethical standard by their peers through their association membership. The term REALTOR® is a federally registered trademark owned by the National Association of REALTORS® and denotes membership in the Nonprofit Association.

CONTACT:
Leonard Jedynak
[email protected] 

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SOURCE Perchwell