Balance Credit Announces Key Additions to Management Team

IRVING, Texas, Oct. 20, 2015 /PRNewswire/ -- SunUp Financial, LLC, (dba Balance Credit), a leading online lender to hardworking families and individuals, announced today three appointments to strengthen the Company's operations, marketing and regulatory/compliance teams.

Gena Evertson has been appointed Chief Operating Officer; joining the company with over 20 years experience in the financial services industry. Dena Somers was appointed General Counsel and Chief Compliance Officer, having worked 17 years overseeing legal and regulatory compliance matters concerning the consumer lending industry. Kelly Forden has been named Vice President of Marketing, and brings over 13 years experience in consumer financial services, building brand preference and driving marketing strategy for a number of well-known companies. 

"Gena, Dena and Kelly are important appointments for Balance Credit as they add the necessary leadership and depth that will help us provide the best experience for our customers and improve the value proposition to the market," said Jason Hutton, CEO of Balance Credit.  "I have the utmost respect for their extensive experience and notable accomplishments and I am very pleased to add them to the top notch team we have built here."

Gena most recently held the position of Vice President of Servicing at Exeter Finance, where she built the Customer Service and Correspondence Operations group, which included the collections, and complaint resolution support teams. During her time at Exeter, she was instrumental in driving industry-leading customer satisfaction scores. Prior to Exeter, Gena held increasing levels of responsibility at HSBC Auto, Santander Consumer USA and Capital One.  

Dena has extensive experience advising financial institutions and companies in highly regulated industries on regulatory compliance. Dena has represented both consumers and financial institutions in a broad array of complex litigation matters relating to consumer finance. Throughout her career, she has advised hundreds of banking and financial institutions on how to achieve operational efficiency while ensuring regulatory compliance. Dena is a published author for LexisNexis in the areas of banking compliance, consumer and commercial loan policies, and loan documentation training, and she has been a frequent guest of news media covering related topics.

Kelly joins the Balance Credit team from MoneyGram International, where she was most recently a Director of Marketing responsible for the company's largest partner worldwide. While at MoneyGram, Kelly oversaw traditional and digital marketing strategy, content creation for its U.S. website, social media marketing and corporate communications for key strategic partners. Her experience in consumer financial services includes leadership roles for globally recognized retail, payments and banking partners in the U.S., Canada and Australia.

Balance Credit is an online provider of unsecured personal loans and credit services to assist customers with urgent cash needs. Loans made available through Balance Credit are a quick and convenient alternative to payday and title loans.

About Balance Credit Headquartered in Irving, Texas, Balance Credit (SunUp Financial, LLC) offers unsecured, personal installment loans and credit services to customers in need of a fast and convenient source of additional cash. Using advanced analytics and proprietary technology, the company helps customers across the credit spectrum gain access to loans currently from $100 up to $3,000 and with terms up to 24 months. The company is licensed and regulated in each U.S. state where it operates. Balance Credit's mission is to provide consumers a fast, secure and simple way to apply for loans and credit services at its website, balancecredit.com.

CONTACT:William Livermore917-620-0774 (o)[email protected]

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SOURCE Balance Credit