BULDAK HOT SAUCES RELEASED WITH A SIZZLING REFRESH

Social Media's Favorite Spicy Instant Noodles Brand Launches New Sauce Packaging and Potato Chips

LOS ANGELES, May 20, 2025 /PRNewswire/ -- Fans of South Korea's spicy sensation, Buldak, will notice a fresh new look for their hot sauces when out shopping this Spring. Now featuring a fresh new bottle design and a convenient QR code, the updated packaging allows consumers to easily access the Buldak website to explore the full product lineup and stay updated on the latest from Buldak.

While the Buldak Hot Sauce line has debuted a refreshed bottle design, fans can still enjoy the brand's three signature flavors:

• Buldak Original Hot Sauce: The hot and spicy flavor that started it all, this signature sauce delivers an intense fusion of spice and savory depth, designed to enhance any meal with a punch of flavor and heat. Available now at retailers!
• Buldak Carbonara Hot Sauce: A true fan favorite, Carbonara Hot Sauce blends the bold kick of Buldak with the smooth, creamy richness of carbonara for a perfectly balanced bite. Available now at retailers!
• Buldak 2X Spicy Hot Sauce: For the boldest heat seekers, this ultra-spicy version doubles down on intensity, offering a flavor bomb with vibrant, fiery notes. Coming this June!

To unleash Buldak's signature heat to any dish wherever you are, Buldak Hot Sauces also come in portable Buldak Sauce Sticks. Each Buldak Hot Sauce bottle retails for $5.49, while Buldak Sauce Sticks retail for $5.49 per 50-piece package.

"Buldak has always been flavorful and fearless, and our refreshed packaging captures that same spirit – modern, eye-catching, and made for today's fans," said Youngsik Shin, CEO of Samyang America. "With the addition of our QR code integration, we're making it easier than ever for consumers to enjoy and engage with the brand they love, anytime, anywhere."

Finally, heat meets crunch with the new Buldak Potato Chips, the latest fiery snack for spice lovers. Made from fresh potatoes, each bite drops an intense burst of heat and satisfying crunch  that's sure to awaken and energize the senses. Buldak Potato Chips retail for $3.99 per 4.23-ounce bag, and come in three flavors – classic Original, tangy Habanero Lime, and decadent Quattro Cheese.

Buldak Hot Sauce, Sauce Sticks, and Potato Chips are available now in Asian grocery stores throughout the U.S., and will be rolling out through various retailers nationwide, including Amazon.com, HEB, Kroger, Meijer, Target, and Walmart.com, starting Spring 2025 through the end of the year.

Visit buldak.com and follow Buldak on Instagram (@buldak_global) and TikTok (@buldak_global) to keep up with all the latest news.

ABOUT SAMYANG FOODS
Samyang Foods is the originator of South Korea's first-ever instant ramen, launched in 1963, delivering much-needed sustenance in a convenient and affordable package. Over six decades, Samyang Foods's innovative thinking and creativity have broadened the culinary landscape, providing nourishment and exciting new flavors to the world. Samyang Foods is the parent company of globally beloved food brands – Buldak, Tangle and Samyang. Whether offering comfort and joy, or igniting diverse and fresh inspiration, Samyang Foods is committed to enriching lives and paving the way for a prosperous future. Visit SamyangAmerica.com to learn more.

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SOURCE Samyang Foods USA