BGL Announces GENDA Inc. has Acquired Indigo NewCo Limited

GENDA will acquire over 100 amusement arcades and over 125 mini-locations in the UK

CHICAGO, Nov. 11, 2025 /PRNewswire/ -- Brown Gibbons Lang & Company, a leading independent investment bank and financial advisory firm, is pleased to announce that GENDA Inc. ("GENDA") has acquired Indigo NewCo Limited ("Indigo"), an amusement arcade operation business managed by its parent company, Inspired Gaming. BGL's Family Products & Entertainment investment banking team served as the exclusive financial advisor to GENDA in the transaction after previously advising GENDA on its acquisition of Player One Amusement Group, Barberio Entertainment Company, and the National Entertainment Network.

Headquartered in Tokyo, Japan, GENDA is an entertainment company that aims to increase the "total volume of fun" around the world through its diversified range of business activities, including amusement arcade, karaoke, food and beverage, character merchandising, and content & promotion. GENDA's platforms include the amusement arcade chain GiGO and the karaoke chain Karaoke BanBan, as well as mini locations in Japan, North America and the United Kingdom.

Based in Staffordshire, England, Inspired Gaming operates over 100 amusement arcades and over 125 mini-locations across approximately 170 family centers and adult gaming centers in the UK. Inspired Gaming amusement arcades are located in facilities called "Holiday Parks," which are a type of mass-market, resort-style accommodation that combines glamping facilities with various entertainment options.

With this acquisition, in addition to the existing mini-locations, GENDA will also begin operating large-scale amusement arcades in the UK. By expanding into the European market, GENDA will deploy the popular Japanese-style "Kawaii" games. The acquisition supports GENDA's strategy of growing its entertainment sector through the purchase of amusement arcade businesses in various countries.

The transaction closed in Q4 2025.

BGL's Branded Consumer Products investment banking team has extensive expertise and a track record of successfully assisting branded consumer companies achieve outstanding results across a range of subsectors. Our Consumer Group is a leading advisor to experiential and family-friendly entertainment businesses, including arcades and amusement centers in the middle market. From mission-critical essentials and juvenile products to family-friendly entertainment and enriching experiences, our team helps our clients grow, innovate, and unlock value in a competitive and evolving market.

To learn more about our expertise across the Consumer landscape and view our other transactions, visit our Consumer Group page.

About Brown Gibbons Lang & Company
Brown Gibbons Lang & Company (BGL) is a leading independent investment bank and financial advisory firm focused on the global middle market. The firm advises private and public corporations and private equity groups on mergers and acquisitions, capital markets, financial restructurings, business valuations and opinions, and other strategic matters. BGL has investment banking offices in Boston, Chicago, Cleveland, Los Angeles, and New York, and real estate offices in Chicago and Cleveland. The firm is also a founding member of REACH Cross-Border Mergers & Acquisitions, enabling BGL to service clients in 30 countries around the world. Securities transactions are conducted through Brown, Gibbons, Lang & Company Securities, LLC, an affiliate of Brown Gibbons Lang & Company LLC and a registered broker-dealer and member of FINRA and SIPC. For more information, please visit www.bglco.com. 

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SOURCE Brown Gibbons Lang & Company