Auto Industry Hiring Expert Chris Lawson Featured in Fleet Maintenance Magazine

Lawson Highlights the Power of Social Media in Attracting Technician Talent

OCEANSIDE, Calif., May 20, 2025 /PRNewswire/ -- Christopher T. Lawson, founder of Technician Find and a recognized authority on how to hire automotive technicians and diesel technicians, is featured in Fleet Maintenance Magazine's latest article focused on modern hiring tactics for fleet maintenance operations.

The feature, titled "Hiring Best Techs Now Requires Social Media, Video Savvy," explores how shop owners can leverage digital tools to remain competitive in a talent-starved technician market. Lawson offers key insights on the role of social media in creating a compelling shop presence that attracts quality applicants—even those not actively job hunting.

"Technicians are going to go check you out," Lawson says in the article. "They're going to check out your social media profiles. They're going to look at your reviews."

The article emphasizes that having a strong social media business page and a job post is just the beginning. Lawson advises shop owners to think beyond the post and build a presence that reflects the shop's culture, work environment, and values—elements that influence both techs and their families when considering a career move.

"Social media is a lot cheaper to get eyeballs from than paying per application or sponsorships on job sites," Lawson notes, making the case for sustained, authentic online engagement.

In addition to Lawson's insights, the article features contributions from other industry voices on using video and other technologies to showcase shop culture, track hiring metrics, and refine candidate engagement strategies.

Lawson also touches on the use of AI-assisted tools to improve hiring outcomes—helping shops analyze ad performance, prepare interview talking points, and even conduct quick salary surveys. However, he stresses the importance of human oversight: "You have to understand the limitations of the technology."

As more shop owners face the challenges of technician shortages, ghosting, and retention issues, Lawson's appearance in Fleet Maintenance Magazine underscores the importance of adopting proactive, modern approaches to recruitment.

Read the full article here: Hiring best techs now requires social media, video savvy

About Technician Find
Technician Find helps independent auto and diesel repair shops hire quality technicians through strategic social media and recruiting systems. Founded in 2018 by Chris Lawson, the company has helped hundreds of shops find the right talent faster—often before the tech is even on the market. Learn more at https://www.technicianfind.com/

About Fleet Maintenance Magazine
Fleet Maintenance Magazine has been the go-to resource for transportation industry professionals since 1997. Covering all vehicle classes and management levels, the publication is dedicated to helping fleets and maintenance providers maximize uptime, improve shop efficiency, and lower costs through expert-driven insights, emerging technologies, and best practices in preventive maintenance and repair. Learn more at www.fleetmaintenance.com.

Contact:

Chris Lawson

3103877323

[email protected]

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SOURCE Technician Find