Ancestry Acquires iMemories

 Expands Family History Leadership through Media Digitization and Preservation

LEHI, Utah, July 30, 2025 /PRNewswire/ -- Ancestry, the global leader in family history, today announced its acquisition of iMemories, a pioneer in media digitization and cloud-based content preservation. This is an important next step in enabling Ancestry to deliver on its mission to connect everyone to their past so they can discover, preserve and share their unique family stories.

iMemories transforms analog media—including home movies, films, videotapes, photos, slides and negatives —into high-quality digital formats that can be streamed on your smartphone, tablet, computer, or Smart TV with the iMemories app.

The acquisition brings powerful capabilities into Ancestry's ecosystem, accelerating the growth of user-generated content to enhance personalized, AI-powered storytelling, and directly complements Ancestry's family history–focused strategy, providing added value to current subscribers while expanding appeal to new customer segments.

"We're thrilled to welcome iMemories to Ancestry as we make family history more visual, emotional, and accessible," said Howard Hochhauser, President & CEO of Ancestry. "By combining Ancestry's leadership in family history with iMemories' expertise in media digitization, we're empowering people to preserve their most meaningful moments and bring their family stories to life in powerful new ways."

Headquartered in Scottsdale, Arizona, iMemories has built a trusted reputation for over 20 years, serving over one million customers and digitizing more than 100 million assets. Their expertise brings advanced preservation tools and a scalable media platform to Ancestry's global audience.

"Joining forces with Ancestry opens an exciting new chapter for iMemories," said Mark Rukavina, Founder and CEO of iMemories. "Together, we're redefining how families experience their history—making it easier than ever to preserve treasured memories and pass them on for generations to come."

Looking ahead, with iMemories, Ancestry will not only digitize family photos, videos, slides, and films, but enable customers to seamlessly add them to their family tree, enhancing discoveries with a new layer of emotional richness. And with the help of AI-powered tools, those family stories will become even more vivid, dynamic, and personal.

The terms of the deal were not disclosed. JEGI CLARITY + LEONIS represented iMemories in this transaction.

About Ancestry
Ancestry, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records, over 3 million subscribers and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we've built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

About iMemories

iMemories is the largest and most trusted digitizer of analog home movies and photos. A pioneer in streaming personal memories on any device via its iMemories Cloud, the company pairs industry‑leading scanning with proprietary AI enhancement to revive decades‑old reels, tapes, and prints in stunning clarity and resolution. Honored among Fast Company's Most Innovative Companies 2023, iMemories has safeguarded more than 100 million memories since 2005 from its Scottsdale, Arizona headquarters. Discover how iMemories preserves, enriches, and shares life's moments at www.imemories.com.

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SOURCE Ancestry