Americans to Wager Estimated $1.39 Billion on Super Bowl LIX

WASHINGTON, Feb. 4, 2025 /PRNewswire/ -- The American Gaming Association (AGA) estimates that Americans will wager a record $1.39 billion legally on Super Bowl LIX, highlighting the continued expansion and enthusiasm around the legal sports betting market.

"No single event unites sports fans like the Super Bowl, and that excitement extends to sports betting, with this year's record legal handle reflecting its widespread appeal," said Bill Miller, AGA President and CEO. "This figure underscores the positive impact of the legal market—from protecting consumers to generating tax revenue that benefits communities across the country—while enhancing the game experience for all."

Americans' support for legal sports betting continues to grow. According to the AGA's 2024 American Attitudes Survey, 75% of Americans support legal sports wagering in their home state, and 90% view sports betting as an acceptable form of entertainment. Since the Supreme Court struck down PASPA in 2018, 38 states and D.C. have launched legal sports betting markets, expanding consumer access to safe, regulated options.

With Super Bowl LIX marking another major milestone in the growth of the legal U.S. sports betting market, the AGA is committed to fostering a thriving legal market that promotes responsible gaming, safeguards consumers, and supports long-term economic growth. As part of this effort, the AGA is once again partnering with New Orleans Saints great, college football analyst and responsible gaming ambassador, Mark Ingram II, at Super Bowl LIX. Mark will appear on Radio Row on behalf of AGA's Have A Game Plan.® Bet Responsibly.™ campaign. He will encourage bettors to bet legally and responsibly on Super Bowl LIX.

To book AGA executives to discuss its Have A Game Plan.® Super Bowl activation and the AGA's legal wager estimate, please reach out to [email protected].

About the AGA's Methodology
The Super Bowl LIX estimate includes legal wagers only in U.S. legal jurisdictions. Previously, the AGA, using a public survey instrument, arrived at estimates that incorporated all forms of betting on the Super Bowl, including bets made on unregulated or illegal platforms, as well as casual bets (squares, etc.). With years of legal operations in several U.S. states, the AGA now analyzes historical revenue data and other trends to develop a legal wager estimate for major U.S. sports betting moments.

About the AGA
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA's diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $329 billion industry and support 1.8 million jobs across the country.

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SOURCE American Gaming Association