Allegiance Group + Pursuant Announces Leadership Transition

Rich Aukland to Become Executive Chairman, Trent Ricker Appointed CEO 

FARGO, N.D., Feb. 6, 2025 /PRNewswire/ -- Allegiance Group + Pursuant (AGP), a leading fundraising, marketing, and technology partner for nonprofits, today announced the appointment of Trent Ricker as Chief Executive Officer (CEO).  

Ricker, who most recently served as AGP's Chief Strategy Officer, brings over 25 years of agency and consulting leadership experience, including his tenure as CEO of Pursuant for 12 years prior to its merger with Allegiance Group in April 2023. His expertise in nonprofit fundraising, marketing strategy, and data-driven innovation makes him uniquely suited to guide AGP into its next phase of growth. 

"I am honored to lead AGP at such a pivotal time for the nonprofit sector," said Ricker. "Our clients' missions drive everything we do, and I look forward to continuing to work alongside our talented team to deliver innovative, results-focused solutions that help them thrive. Together, we will build on our strong foundation and push the boundaries of what's possible in nonprofit engagement." 

Ricker succeeds Rich Aukland, AGP's founding CEO, who will continue as Executive Chairman. Under Aukland's leadership, AGP has grown into a leader in nonprofit fundraising and technology, helping mission-driven organizations maximize their impact. 

"Trent is the right leader for AGP's future," said Aukland. "His strategic vision, deep sector expertise, and commitment to innovation have already played a essential role in our growth. I am confident he will continue to drive AGP forward, delivering exceptional results for our clients and positioning us at the forefront of the industry." 

This leadership transition marks an exciting new chapter for AGP, reinforcing its commitment to client success, innovation, and sector-wide impact. 

About Allegiance Group + Pursuant 

Allegiance Group + Pursuant (AGP) is a full-service fundraising, marketing, and technology firm with over 40 years of experience helping nonprofits inspire action, deepen engagement, and drive meaningful impact. Through a data-driven, omni-channel approach, AGP empowers mission-driven organizations to maximize their reach and results. To learn more, visit teamallegiance.com. 

MEDIA CONTACT:

LeaAnn Kutz
Director of Marketing Communications
[email protected]  
(571) 814-2203

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SOURCE Allegiance Group + Pursuant