Advanta Health Partners with Petzey, Extending Wellness Coverage to Pet Health

Partnership reflects Advanta's evolution from a wellness incentive platform into a broader engagement and incentive technology company, adding 24/7 veterinary access and AI-powered pet health support for ActiveFit+ members

NEWARK, N.J., Sept. 9, 2026 /PRNewswire/ -- Advanta Health Solutions, Inc. (www.advantahealth.com), a technology company whose ActiveFit+ platform is built to drive member engagement, today announced that Petzey (www.petzey.com), the on-demand pet telehealth and wellness app, has joined its Preferred Partner program. Through the partnership, Petzey's vet-trained AI chat and live consultations with licensed veterinary professionals will be available to ActiveFit+ members, giving employers, health plans, and public sector organizations a way to extend wellness support to the pets their members already consider family.

The partnership pairs two companies built around the same operating principle: usefulness drives engagement, and engagement is what makes a benefit worth offering. ActiveFit+ has built its reputation on incentive-driven participation that outperforms the industry, and Petzey has built a proprietary routing and matching platform that connects pet owners to licensed vet professionals in real time, 24 hours a day, in all 50 states. Bringing the two together reflects a simple, research-backed idea: pet health is whole health, and the stress, cost, and worry of caring for a sick or injured pet weighs on people's wellbeing the same way any other unresolved health concern does.

For ActiveFit+ members, Petzey will offer two tiers of support. PetzeyAI, a vet-trained chat assistant, gives instant answers to everyday pet health questions at no cost. When a situation calls for more, members can connect with a live, licensed veterinary professional by phone or video, day or night, without the wait or expense of an emergency clinic visit. The offering is not a substitute for emergency veterinary care, but for the range of questions and concerns that fall short of that, it gives members an immediate, trustworthy first stop.

"We built ActiveFit+ around a simple belief: the more useful a benefit is in someone's actual life, the more they use it, and the more they use it, the more it works," said Courtenay Higgins, Co-Founder and President of Advanta Health. "Pet health is a perfect example of a need our members have every week that no wellness platform has addressed. Petzey lets us meet people where their worry actually is, whether that's their own health or the health of an animal who depends on them."

"Advanta has built one of the most engaged member populations in the health and wellness space, and that engagement is exactly what makes this partnership meaningful," said Mike Ortega, CEO of Petzey. "Our mission has always been to make expert pet care instant and accessible, because pet worries don't wait for business hours and neither should the answers. Partnering with Advanta lets us bring that access to a member base that already puts its benefits to work."

Petzey has already demonstrated that model at scale. Since launching as an enterprise benefit in 2023, the company has signed leading partners including Verizon Rewards, Citibank Mastercard, and Carvana. Its platform has been certified with an A grade through BitSight's technology and cybersecurity assessment, and Petzey reports that roughly 70 percent of veterinary clinic visits can be resolved through a Petzey telehealth consultation, at a fraction of the average $250 clinic cost.

About Advanta Health Solutions

Advanta Health Solutions, Inc. is an engagement and incentive technology company that helps employers, public sector groups, third-party administrators, and health plans turn benefits into sustained member participation. Its ActiveFit+ platform combines validated activity tracking, personalized care pathways, integrated partner benefits, and rewards to improve engagement, health outcomes, and cost performance. Advanta works with more than 3,000 organizations nationwide and is one of six vendors pre-approved by Sourcewell to provide wellness incentive and engagement solutions to its 55,000-plus member organizations.

Learn more at advantahealth.com.

About Petzey

Petzey is the only purpose-built, on-demand AI-hybrid pet telehealth and wellness app that gives pet parents 24/7 access to vet-trained AI guidance and live licensed veterinary professionals in all 50 states. Its proprietary routing and matching platform connects pet owners with veterinary professionals in real time and supports enterprise and health-plan benefit programs at scale. Launched as an enterprise benefit in 2023, Petzey makes expert pet health guidance more immediate, accessible, and affordable.

Learn more at petzey.com.

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SOURCE Advanta Health Solutions