AMERICAN GREETINGS DEBUTS ROB LOWE SMASHUP™ VIDEO ECARD

Famous Actor, Writer and Producer Gives a Playful Take at (NOT) Getting Older in
Personalized Digital Birthday Greeting

CLEVELAND, Sept. 3, 2025 /PRNewswire/ -- Film and television star Rob Lowe uses his charismatic wit to deliver a tongue-in-cheek take on birthdays in a brand-new video ecard from American Greetings. Available through americangreetings.com and bluemountain.com as well as the corresponding ecard apps for iPhone and Android, the customizable Rob Lowe digital birthday greeting is sure to bring smiles to all who receive it.

Intrigued by the notion of birthdays and turning older, the seemingly ageless Lowe takes a humorous look at what he would want on his special day – if he actually celebrated birthdays. From thoughtful presents, colorful balloons and pony rides, Lowe even marvels at just how incredible birthday cake tastes. At the end of the card, an older gentleman walks by him on set, and Rob jokes that they went to high school together for a final self-deprecating nod to his perceived lack of aging.

"We felt Rob Lowe was perfect for SmashUps because he just gets better with age, and that's what we all want to wish our friends and families on their birthdays," said Rob Matousek, Executive Director, Direct to Consumer Business at American Greetings. "He has an enduring quality that makes him relatable to his fans, and that authenticity and whimsical humor shine in this new SmashUp™."

"I had a great time working with the American Greetings team to create this fun take on aging and birthday celebrations," said Lowe. "I've always appreciated how birthdays at any age are an opportunity to reflect and set new goals, and I hope this card brings joy and inspires others on their special day."

Featuring the ability for a sender to personalize with the recipient's name and age, birthday SmashUps™ can be shared via email, text, or on social media. Users can sign up for a monthly, yearly, or two-year American Greetings or Blue Mountain account to have the ability to send an unlimited number of SmashUps™ -- as well as all American Greetings and Blue Mountain digital offerings – over the course of their membership period. Membership costs range from $6.99-$39.99, depending on the length of membership. For the latest digital and mobile news from American Greetings, follow @americangreetingsdigital on Instagram and @americangreetingsdigital on Facebook.

ABOUT AMERICAN GREETINGS:
American Greetings is a global leader in the large and enduring Celebrations marketplace. The company helps people celebrate holidays, each other, and all of life's special moments, in-person and online, guided by a mission to "make the world a more thoughtful and caring place every single day."  American Greetings offers products wherever and however people wish to purchase them – online, in-store, or curbside pickup. Celebrations happen throughout the year, driven by traditional holidays, key milestone moments such as weddings, baby showers and graduations, as well as recurring everyday events such as birthdays and anniversaries. The company's brands include American Greetings, Papyrus, Carlton Cards, and Recycled Paper Greetings. Its digital business unit, AG Interactive, is a leading provider of digital greetings and premium Celebrations content through proprietary technology platforms and apps. Its popular digital brands include American Greetings, Blue Mountain, Jacquie Lawson, SmashUps™, and Creatacard™. For more information, visit corporate.americangreetings.com and follow us @AmericanGreetings on Facebook and @amgreetings on Instagram.

ABOUT ROB LOWE:
Rob Lowe's iconic career spans 4 decades in film, television, and theater. He is also an acclaimed author. Lowe is the host of the hit podcast "Literally! With Rob Lowe." Currently in its fourth season, the show is available anywhere you get your podcasts. It focuses on irreverent yet thoughtful conversations with leaders in the world of business, sports, entertainment and more.

Most recently, Rob starred in and produced five seasons of FOX's highly acclaimed 911 Texas-set spinoff "911: Lone Star," which was consistently one of the top-rated shows in all of television. Rob currently hosts and produces the #1 game show on television, FOX's "The Floor." Season 3 aired after Super Bowl LIX on Feb. 9, 2025, to incredible ratings. "The Floor" was the top game show across broadcast and cable after seven days of viewing and has been renewed for Seasons 4 and 5. Season 4 will premiere September 24, 2025. Next up, Lowe will star in Bleecker Street's horror film The Third Parent alongside Crispin Glover. Based on the viral "creepypasta" series of internet-based stories from writer Elias Witherow, The Third Parent takes place amidst a Fourth of July celebration when a disturbing figure named Tommy Taffy emerges, disguising himself as a human to infiltrate a suburban neighborhood and impose authoritarian rule over an unsuspecting family. Lowe also produces. He just wrapped production in LA on the indie dark comedy The Musical alongside Tony-winner Will Brill and Gillian Jacobs. Lowe produces this film as well.

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SOURCE American Greetings