AI Expectations Rise in Logistics, but Scaled Adoption Remains Limited

• New BCG Report Based on Survey with Alpega of More than 180 Logistics Providers and Shippers Reveals More than 40% of Shippers Now Factor AI Capabilities Into Logistics Provider Selection
• About 40% of Logistics Service Providers Have Moved Beyond Pilots, but Only About One in Ten Have Scaled AI Across Core Operations
• Nearly 80% of Respondents Cite Cost Reduction and Operational Efficiency as the Main Drivers of AI Adoption

BOSTON, March 27, 2026 /PRNewswire/ -- Customer expectations for AI in logistics are rising, even as most companies across the sector remain in the early stages of implementation. More than 40% of shippers now take logistics providers' AI capabilities into account when selecting partners, but fewer than 10% currently treat AI as a mandatory criterion. At the same time, about 40% of logistics service providers have moved beyond pilots, while only about one in ten have scaled AI across core operations.

These are among the findings of a new report by Boston Consulting Group (BCG), AI Is Already Moving the Logistics Industry Forward. The report is based on a January 2026 survey of more than 180 logistics providers and shippers across Europe, North America, Asia Pacific, and the Middle East, conducted by BCG with support from Alpega, a logistics software company offering transport management and freight exchange solutions, whose data also informed the study.

"Interest in AI is rising faster than implementation across logistics," said Markus Weidmann, a managing director and partner at BCG and a coauthor of the report. "Many companies have moved beyond experimentation, but only a small share have embedded AI into core operations at scale. The next challenge is less about access to technology and more about execution, integration, and building the capabilities to capture measurable value."

From Experimentation to Implementation

A growing gap remains between interest in AI and operational scale. About 40% of logistics service providers report deploying AI beyond pilots, but only about one in ten have embedded AI into core operations at scale. Just 13% report measurable value from AI.

LSPs and shippers also show broad alignment on where AI matters most. Survey respondents identified transport planning and execution, forecasting, and visibility as the areas where AI can deliver the greatest value. Nearly 80% cited cost reduction and operational efficiency as the main triggers for adoption.

The biggest barriers to adoption are no longer technology cost or complexity. Respondents most often cited unclear ROI and internal capability gaps as the main obstacles to scaling AI.

Regional Differences Remain Pronounced

Regional differences in AI maturity across logistics remain substantial. In Asia Pacific, 31% of logistics providers report embedding AI into core operations, compared with 14% in North America and 6% in Europe.

European logistics providers may face increasing competitive pressure as customer expectations for AI capabilities continue to rise. Across the industry, respondents pointed to workforce capabilities and integration into day-to-day operations as the main requirements for moving beyond pilot programs.

"Technology is no longer the bottleneck. What matters now is organization, capability, and the ability to integrate AI into daily operations," said Daniel Cohen, CEO of Alpega Group. "Companies that act now can unlock new levels of efficiency and strengthen their competitiveness for the long term."

Investment Is Shifting Toward Integration and Reskilling

Many logistics providers are now prioritizing implementation over experimentation. Roughly 60% of LSP respondents said that integrating AI into existing systems will be their main investment priority over the next one to two years.

Download a copy of the report here.

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About Boston Consulting Group
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

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About Alpega
Alpega Group is a leading pan-European logistics software company offering end-to-end transportation solutions that empower shippers, carriers, and logistics professionals to streamline and optimize transport execution within their supply chain. With decades of industry expertise, Alpega provides powerful Transportation Management Systems (TMS), a collaborative Transport Execution Platform, Freight Exchange solutions, and digital tools that drive efficiency, visibility, and collaboration across the transportation ecosystem.

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SOURCE Boston Consulting Group (BCG)