72andSunny Hires Justine Armour as Group Creative Director

Former Wieden+Kennedy Creative Director To Help Lead in New York Office

LOS ANGELES--(BUSINESS WIRE)-- 72andSunny announced today that Justine Armour has joined its New York office as Group Creative Director.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161028005165/en/

Armour’s arrival builds on 72andSunny New York’s momentum since its opening two years ago. In the last year, 72andSunny New York has created award-winning and provocative work including Seventh Generation’s #ComeClean campaign, featuring a “vagina jingle” about its feminine care products with Saturday Night Live alumna Maya Rudolph, gold Effie award winning Smirnoff’s Drinks Engine, an always-on social publishing model, and CÎROC’s “Let’s Get It” campaign that celebrates up-and-coming artists alongside Sean “Diddy” Combs and DJ Khaled.

Most recently, Armour was a Creative Director at Wieden+Kennedy Portland, co-leading the Secret account and creating its “Stress Tested for Women” campaign that challenged barriers young women face in their careers and relationships. Throughout her career, Armour has worked with a variety of brands across different categories including Chrysler, Dodge, Toyota, Herbal Essences, Old Spice, Nestle, PayPal, Coke, Qantas, and General Mills’ Old El Paso and Patak’s.

“It feels like I’ve joined 72andSunny at a great time,” said Armour. “There is a real spirit of optimism and collaboration here, and I’m so excited to be a part of the team that makes this office the best place to work in New York.”

“Justine is an inspiring creative voice who's a great fit for 72andSunny,” said Guillermo Vega, Executive Creative Director at 72andSunny New York. “She’s brave, generous and above all, she shares our passion for making work that matters in culture. She’s joining us at an exciting time and we’re happy to have her on board.”

About 72andSunny

72andSunny creates cultural impact on behalf of brands. The company is recognized as one of Fast Company’s Most Innovative Companies for two consecutive years in a row and is a two-time “Agency of the Year” winner for Advertising Age and Adweek. With offices in Los Angeles, Amsterdam and New York, 72andSunny’s clients include Activision, adidas, Axe, Carl’s Jr./Hardee’s, Carlsberg, Ciroc, Comcast, Coors, Dropbox, ESPN, Google, General Mills, Samsung, Seventh Generation, Smirnoff, Starbucks, Target, Tillamook, and truth. For more information, visit 72andSunny.com.

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View source version on businesswire.com: http://www.businesswire.com/news/home/20161028005165/en/

72andSunny
Katie Kempner, 305-467-6338
[email protected]

Source: 72andSunny

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