2nd Annual 'Crew Appreciation Day' to Be Held on October 4th

Established by Wrapbook in 2024 as an Annual Event to Honor Crew Members' Contributions to the Production Industry

LOS ANGELES, Oct. 1, 2025 /PRNewswire/ -- Wrapbook, an AI-powered force multiplier that allows production finance and accounting teams to accomplish more with tighter budgets, announced the 2nd annual Crew Appreciation Day will be held on October 4, 2025. Crew Appreciation Day is held on October 4th to correspond with the radio code of "10-4" meaning "message received/OK."

Following the inaugural year in 2024 of the Wrapbook-created national holiday which honors indispensable contributions of crew members to the production industry. Production is only possible because of the hardworking people behind the scenes, and on October 4, Wrapbook invites the entire industry to come together in celebrating them.

By using the hashtag #crewappreciationday, productions are encouraged to showcase the crews that are the backbone of their projects across Instagram.

"On this year's Crew Appreciation Day, Wrapbook is not only celebrating but also equipping crews with resources to thrive as the industry looks ahead to 2026," said Wrapbook CEO Ali Javid. "Wrapbook's ongoing support for incentives legislation is keeping more production in California and across the US."

To mark the occasion, Wrapbook has consolidated key resources designed to support and empower crews. These include:

• A Crew Appreciation Day Landing Page, highlighting stories, shout-outs, and resources for crew members. By using the hashtag #crewappreciationday on Instagram, participants will be featured on Wrapbook's dedicated landing page, extending recognition across the industry. Landing page HERE.
• Resources offering updates on new incentive programs across California and other states, including curated articles from Wrapbook's library to help crews prepare for challenges and opportunities in the year ahead.
  Resources HERE.
• A social toolkit will be available to make it easy for partners, studios, and production teams to get involved in amplifying appreciation. Social Toolkit Link HERE.

Founded by Wrapbook in 2024, Crew Appreciation Day is an annual celebration created to ensure that crew members—the backbone of every production—receive the recognition they deserve. From grips to gaffers, makeup artists to costume designers, every role matters, and every contribution is essential.

ABOUT WRAPBOOK:
Wrapbook is the next standard in film and TV payroll and production accounting—an AI-enabled force multiplier that empowers production finance and accounting teams to accomplish more, faster, with greater data integrity.

Wrapbook's AI-powered technology eliminates the constraints of legacy systems, bringing everything the production office needs—payroll, startwork, timecards, production accounting, and reports—into a single elevated platform. All backed by the top paymasters in the industry.

With Wrapbook, film and TV production teams get the speed, collaboration, answers, and confidence to run smoother, more efficient, more profitable productions.

WEBSITE: www.wrapbook.com
INSTAGRAM: @wrapbook
X: @wrapbook

View original content to download multimedia:https://www.prnewswire.com/news-releases/2nd-annual-crew-appreciation-day-to-be-held-on-october-4th-302571464.html

SOURCE Wrapbook