100% Chiropractic Appoints Steve Schillinger as Chief Executive Officer

SCOTTSDALE, Ariz., March 19, 2025 /PRNewswire/ -- 100% Chiropractic, a leading provider of chiropractic and wellness care, today announced the appointment of Steve Schillinger as Chief Executive Officer. Founders Drs. Jason and Vanessa Helfrich will continue their roles as board members and brand ambassadors, reinforcing the company's vision and mission.

A seasoned executive with nearly three decades of leadership experience, Mr. Schillinger brings a proven track record of operational excellence, strategic growth, and brand transformation. As President and CEO of Salon Lofts Group, he elevated the company into a national leader in delivering community-driven beauty and wellness services with a focus on supporting Loft Owners and professionals build and grow their businesses through enhanced operational efficiency and marketing performance. Prior to that, he held executive leadership roles at 24 Hour Fitness USA, where he spearheaded initiatives in branding, business development, and customer experience; strengthening both member engagement and operational processes. Earlier in his career at Circuit City Stores, Inc., he led strategic initiatives that streamlined operations and delivered measurable efficiencies.

"Steve's extensive track record of operational excellence, service delivery, and brand leadership are valuable additions as 100% Chiropractic continues to build its leadership position in the industry," said Jason Helfrich, Co-Founder of 100% Chiropractic. "I'm excited to partner with him as we continue to focus on supporting the success of our franchisees and strengthen our position in the industry."

"I am honored to join 100% Chiropractic at such a pivotal time and excited to collaborate with our dedicated team and franchisee community," said Steve Schillinger. "Our franchisees are the foundation of this brand, and my focus will be on empowering them with the resources, support, and strategic direction needed to drive long-term success."

About 100% Chiropractic

100% Chiropractic is a family of full-service wellness clinics that offers chiropractic care, massage therapy, and a full line of nutritional supplements. 100% Chiropractic boasts a wide base of doctors, assistants, and therapists that provide customized patient care tailored to the individual's health goals. 100% Chiropractic was recognized as one of Entrepreneur Magazine and Inc. 5000's top new franchises. Learn more at www.100percentchiropractic.com

Media Contact: Ashlyn Pinkowski, [email protected], (630) 460-5499

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SOURCE 100% Chiropractic / Fishman PR