SUBSCRIBE Launches SUBSCRIBE Altscape® Marketplace Connecting Alternative Asset Managers and Wealth Management Firms

SUBSCRIBE Altscape®, is a designed to be the alternative investment industry's first open marketplace connecting alternative asset managers with global wealth management firms that does not charge asset managers AUM based placement fees on transactions.

The marketplace will offer a broad menu of direct private market opportunities, deliver a curated select list of highly vetted managers by independent investment consultants, centralize tax-advantaged private market solutions, and offer low-cost feeder fund formation services with no management fees if indirect access is required.

NEW YORK, June 2, 2025 /PRNewswire/ -- SUBSCRIBE, the global fintech company that digitally transforms investment workflows for alternative asset managers, institutional investors, wealth managers, law firms, and fund administrators, today announced the launch of SUBSCRIBE Altscape®, a digital marketplace connecting leading alternative asset managers with hundreds of global wealth management firms.

The marketplace is designed to innovate the platform model and be the first to not charge asset managers an assets under management (AUM) based placement fee on marketplace transactions. SUBSCRIBE's solution currently serves over 50,000 financial advisors across 600 wealth management firms who can enable SUBSCRIBE Altscape® through their platform interface. Additionally, over 3500 alternative asset managers that are currently supported by SUBSCRIBE's alts operating system for investor onboarding and electronic subscriptions can seamlessly list their funds for discovery and digital transactions by wealth management firms on SUBSCRIBE Altscape®.

"As the logistics, entertainment, and shopping industries digitally transformed - UBER, Netflix, and Amazon substantially reduced the cost of doing business," said Rafay Farooqui, Founder and CEO at SUBSCRIBE. "With a limited selection of scalable software solutions for our industry, alternative asset managers seeking distribution through global wealth management firms have only faced increased costs when using digital platforms. There has been little innovation in the platform fee model, and this goes against what software is supposed to achieve for customers in a rapidly growing market. SUBSCRIBE Altscape® is designed to deliver the cost saving benefits of technology innovation to managers – as financial advisors and their clients look to increase allocations to private market investments."

Wealth Managers Increase Alts Allocations
Private markets AUM will grow more than twice the rate of public assets, reaching $65 trillion by 2032, according to Bain & Company. Private wealth firms are expected to triple their alternatives allocations over that period, increasing their total share to 22% from 16% in 2022. SUBSCRIBE's wealth management business serves close to 50,000 financial professionals across broker-dealers, private banks, and registered investment advisors (RIAs). Over 600 RIAs use the alts operating system to centralize reusable client investor data passports, complete subscription documents, and leverage data integrations with custodians, CRMs, and reporting software. For complex independent broker dealers and private banks, SUBSCRIBE delivers a fully customized, integrated, white-labeled, and compliant solution to manage and scale large private market programs.

Most recently, LPL Financial announced that it selected SUBSCRIBE to operate its alternatives platform. Other wealth firms relying on the technology include Jefferies, Oppenheimer, Sanctuary Wealth, MassMutual Wealth Management, and XP International. Hundreds of RIA firms have also adopted the digital solution, including Pitcairn, Balentine, Morton Wealth, F.L. Putnam, NewEdge, and the $45B OCIO Glenmede.

As alts allocations rise, wealth manager fiduciaries have a duty to seek lower fee loads per the SEC's Regulation Best Interest rule on reasonably available alternatives. CIOs and research analysts at wealth firms can enable SUBSCRIBE Altscape® with a click of a button, where private market strategies will be available to discover and compare.

Private Markets Need New Digital Infrastructure
SUBSCRIBE has revolutionized the investment experience with its digital investor onboarding and fund subscription platform for thousands of industry firms. SUBSCRIBE Altscape® extends the platforms capabilities to offer wealth managers a broad selection of alternative investment opportunities across private equity, private debt, infrastructure, real assets and hedge funds. The all-digital investment platform offers a select list of curated investment strategies, independently reviewed for investment and operational due diligence by third-party investment consultants. Upon request, the platform can also form custom low-cost feeder funds with no management fees, if indirect access to any manager is required.

Lastly, SUBSCRIBE Altscape® brings centralized access to a wide variety of tax-advantaged private market solutions that optimize wealth asset allocations such as, Exchange Funds, 1031 DSTs, 721 Exchange UpREITs, Qualified Opportunity Zones, and Insurance Dedicated Funds. SUBSCRIBE has rolled-out an enhanced tax-advantaged products workflow to tackle product specific data and paperwork, support the multi-stepped processes, and include all stakeholders on the operating system to make the investment journey easy-to-use for managers, advisors, and their clients.

"SUBSCRIBE has consistently been at the forefront of innovation for alts platform technology. Wealth managers are half of our customer base and tax-advantaged solutions are a compelling part of their toolset. When we saw that the paperwork was even more challenging for them than an average private equity fund investment - we were determined to solve it. The result is the most complete digitalized workflow for Exchange Funds, 1031 DSTs, and similar products in the industry – our clients absolutely love it."

SUBSCRIBE supports $6T of private market asset, serving many leading alternative asset managers who have adopted the alts operating system for digital investor onboarding and subscription documents - including Blackstone, Blackrock, T. Rowe Price, Goldman Sachs, Carlyle, Cohen & Steers, Antares, Lord Abbett, J.P. Morgan, Morgan Stanley, PGIM, PIMCO, Adams Street, Coller Capital, Stonepeak, Apollo, Alliance Bernstein, Neuberger Berman, Starwood, and Fidelity. 

About SUBSCRIBE
SUBSCRIBE is a fintech company digitally transforming the landscape of alternative investments for alternative asset managers, institutional investors, wealth managers, law firms, and fund administrators. Our platform technology modernizes the archaic infrastructure of private fund investments by delivering a central operating system — catering to every role within the investment process empowering them to connect any fund, any investor, anywhere in the world on a single platform. SUBSCRIBE supports over $6 trillion in private market assets and is the trusted technology partner to thousands of firms that rely on our end-to-end enterprise solution to scale their private market investment programs and manage investment processes across pre-trade, trade, and post-trade fund workflows. For additional information, visit www.subscribeplatform.com or follow the company on LinkedIn.

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