qiibee Partners with US Health Insurer Moda Health to Revolutionize Healthcare Rewards

The partnership extends qiibee's blossoming decentralised loyalty network, bringing advanced reward solutions to Moda Health's far-reaching customer base.

PORTLAND, Ore., April 14, 2025 /PRNewswire/ -- qiibee has announced a strategic partnership with Moda Health, a leading U.S. health insurance group with an impressive $4 billion in annual revenue.  Qiibee provides the white-label blockchain-powered loyalty infrastructure unlocking the purchasing power behind the global rewards economy. The partnership will grant Moda's customer base and preferred partners access to an innovative loyalty program that goes beyond traditional points-based systems. Moda's integration into qiibee's extensive loyalty network creates a seamless, rewarding, and health-driven loyalty experience for the Moda customer base.

As part of the loyalty program, Moda Health customers are rewarded points for their interactions with Moda's products and services. Points can be earned through routine interactions like purchasing benefits, and proactive health-conscious behaviors, such as brushing teeth, exercising, and healthy eating. Points earned can be exchanged for service discounts or redeemed for various health-related products. This system bridges the gap between customer incentives and health improvements, ensuring that Moda customers reap the full benefits of their rewards program.

The collaboration between Moda and qiibee originated within the Oregon Enterprise Blockchain Venture Studio, where Moda Health was a key sponsor. The program, led by R/GA Ventures, aided ecosystems and solutions based on blockchain and supported the companies and institutions of Oregon to flourish worldwide. qiibee joined the OEBVS in 2019.

Gabriele Giancola, CEO of qiibee, said: "With Moda Health leading the charge in the U.S. healthcare sector and qiibee providing cutting-edge blockchain loyalty expertise, the collaboration sets a new standard for innovation and customer engagement. Moda Health's forward-thinking approach demonstrates that loyalty programs are no longer just about earning points — they're about creating meaningful connections with customers and driving real-world value. Through our shared vision, we are proud to play a role in shaping the future of healthcare rewards."

Dylan Boyd, Managing Director of OEBVS, said: "We are proud to have supported Moda Health and qiibee in exploring the value of blockchain technology to create a more meaningful and health-focused loyalty experience. Moda's leadership in delivering innovative healthcare solutions, combined with qiibee's expertise in blockchain-powered loyalty programs, sets a new benchmark for how enterprise companies can drive real-world value for their customers. This partnership is a testament to the power of technology in enhancing customer engagement and promoting better health and wellness for all."

Through a user-friendly interface, qiibee affords Moda Health's customers to earn, track, and redeem their rewards. This intuitive system ensures that everyone, regardless of their tech savviness can benefit from Moda Health's loyalty offerings.

About qiibee

qiibee offers the leading blockchain-based B2B rewards marketplace with instant access to world-renowned brands, thousands of rewards, crypto, NFTs and millions of new members. Loyalty programs connecting with the qiibee marketplace benefit from partner integration in one click, zero reconciliation costs and increased security, while boosting customer engagement and new member acquisition. Backed by leading VCs, strategic and angel investors with expertise in loyalty and Web3, qiibee's mission is to unlock the purchasing power of the billion dollar rewards economy by making all rewards exchangeable and liquid.

For more information, visit: https://www.qiibee.com/press/

About qiibee Foundation

The qiibee foundation is a non-profit organization based in Zug, Switzerland established to promote and develop the qiibee loyalty blockchain infrastructure. The foundation also fuels promoting and supporting applications designed for the qiibee ecosystem, the leading blockchain-based B2B rewards marketplace with instant access to world-renowned brands. The foundation bolsters the use, application, and enhancement of the qiibee rewards chain (QRC), governed by leading players of the rewards and blockchain markets. Through continued investment, innovation, and development, the qiibee foundation aims to make reward currencies one of the largest payment methods globally.

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SOURCE qiibee