commercetools Appoints Revenue and Partner Leaders to Scale Next Phase of Growth

• John Lentine appointed Chief Revenue Officer and Paul Applegate named Vice President, Partners & Alliances, strengthening commercetools' global commercial and partner leadership
• Expanded leadership supports enterprise demand for unified, digital commerce at scale, with a focus on execution, global expansion, and measurable business outcomes

BOSTON, Jan. 6, 2026 /PRNewswire/ -- commercetools, the globally leading digital commerce platform for global enterprises, today announced the appointments of John Lentine as Chief Revenue Officer (CRO) and Paul Applegate as Vice President, Partners & Alliances. The appointments follow a strong fourth quarter and sustained customer and business growth in 2025, as enterprises continue to scale unified digital commerce across increasingly complex environments.

As global enterprises continue to expand across markets, channels, and business models, execution has become a primary differentiator. commercetools is strengthening its commercial leadership and partner strategy to help customers scale revenue, accelerate time to market, and operate consistently across regions while working closely with a growing global ecosystem of partners.

In his role as CRO, John will lead commercetools' global revenue organization, overseeing sales, customer expansion, and go-to-market execution. He will focus on scaling predictable growth, expanding enterprise adoption across industries, and translating platform capabilities into clear commercial outcomes for customers worldwide.

John brings more than 17 years of experience leading enterprise revenue organizations, including responsibility for over $1 billion in annual recurring revenue across the Americas at PTC, the market leader in product design, manufacturing, and service software. His background spans complex enterprise sales, global account expansion, and scaling go-to-market teams in highly technical environments.

"The next phase of commerce will be defined by execution," said John. "That's what separates ambition from results. My focus is on building a revenue engine that helps enterprises scale unified and agentic commerce in a way that's predictable, repeatable, and commercially sound."

As Vice President, Partners & Alliances, Paul Applegate will lead the continued expansion of commercetools' global partner ecosystem. His remit includes deepening strategic relationships, building new alliances in priority markets, and driving coordinated joint programs that accelerate pipeline growth, new bookings and customer value.

"Partners are a force multiplier as enterprises operationalize AI across commerce," said Paul. "commercetools has built a strong enterprise foundation, and I'm excited to work with partners globally to help customers move faster, reduce complexity, and realize value from unified commerce at scale."

Paul joins commercetools from Invoice Cloud, where he led Global Alliances and Business Development, building and scaling a high-performing partner network. He brings deep experience aligning partner strategy with customer outcomes, operational rigor, and long-term ecosystem growth.

"We've built a strong business by delivering results for leading B2C and B2B customers and working closely with partners across our ecosystem," said Doug McNary, Chief Executive Officer of commercetools. "John and Paul bring the experience to scale what's already working, expand our market position, and deepen our impact with enterprise customers globally."

About commercetools

For global enterprises, commercetools provides the leading digital commerce platform that unifies commerce across any touchpoint, delivering unmatched revenue growth and performance. Our composable, cloud-native technology is the foundation for future innovation — from agentic commerce to conversational experiences — giving businesses the flexibility to design tailored, scalable commerce across any channel, at any scale.

By removing the constraints of legacy systems, commercetools enables companies to innovate freely, personalize at scale, and launch new channels quickly to meet the evolving demands of their customers.

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SOURCE commercetools