babyark Accelerates Retail Expansion with Dillard's

Dillard's online customers can now shop babyark's state-of-the-art car seats, engineered for ultimate protection and peace of mind

AUSTIN, Texas, June 5, 2025 /PRNewswire/ -- babyark, the innovative car seat brand committed to reimagining child safety through advanced technology and design, is proud to announce its debut at Dillard's, initially online. babyark's agreement with Dillard's is a key milestone in its U.S. retail expansion, bringing its safety-focused car seats to more families through trusted and far-reaching retail partners. This latest collaboration connects babyark with parents looking for products that seamlessly blend safety, style and ease of use.

"We're thrilled that loyal customers at Dillards.com can now purchase babyark's safe, smart, and beautiful products," said Shy Mindel, CEO and founder of babyark. "Dillard's is a trusted brand that shares our dedication to high-quality, well-designed products and a mutual desire to bring customers the latest innovations."

babyark is redefining car seat safety through performance engineering, protective design, and the highest-grade materials. With a focus on both innovation and ease of use, babyark offers advanced safety systems designed to deliver exceptional protection, intuitive functionality and lasting comfort.

• SafeCoil™ Technology: This patented steel coil mechanism elongates upon impact to extend the seat's stopping distance. By reducing force and forward momentum during sudden stops, SafeCoil™ offers critical protection in the event of a crash.
  
  
• BioArk™ Side-Impact Protection: babyark's innovative, energy-absorbing side-impact protection has been part of every seat since launch and meets or exceeds the upcoming 2026 regulatory standards.

babyark offers two versions of its convertible car seats - Classic and Smart - both featuring its proprietary SafeCoil™ and BioArk™ technologies.

• The Classic Convertible Car Seat ($790) is made from the highest-grade materials and engineered for optimal safety. The Classic comes without the digital features for families seeking straightforward safety and installation.
  
  
• The Smart Convertible Car Seat ($990) also features integrated sensors and mobile app connectivity to guide installation, track usage and alert caregivers if the child is left in the seat or not buckled correctly.

Both seats also feature magnetic straps, easy zip on/off machine washable covers, nine recline positions, and never expire. They are suitable for use for children ages 0-6, up to 50 pounds rear facing and 65 pounds forward facing.

babyark is available for purchase online at www.babyark.com and Dillards.com, as well as online and in store at more than 50 specialty retailers across the United States.

For more information on babyark or to schedule an interview with babyark's CEO, please email [email protected]. 

About babyark

Founded by Shy Mindel, an aeronautical engineer and dad of five, babyark is a global tech brand reimagining child safety. Featuring the SafeCoil™ and BioArk™ energy-absorbing technologies, the company's innovative convertible car seats are available in the Classic (analog) and Smart (app-enabled) versions. babyark's car seats combine safety, design, and peace of mind and have been rigorously tested in more than 200 crash simulations. The award-winning company has been honored by CES, The Bump, and TIME and has been featured in Parents, Motherly, Forbes, Babylist, and more. For more information on babyark, please visit www.babyark.com and follow us on Instagram, Facebook, and TikTok.

Media Contact:

Samantha Breen
OPR (for babyark)
[email protected]
(949)290-2834

View original content to download multimedia:https://www.prnewswire.com/news-releases/babyark-accelerates-retail-expansion-with-dillards-302473902.html

SOURCE babyark