automotiveMastermind Promotes Aaron Baldwin to CEO

NEW YORK, May 6, 2025 /PRNewswire/ -- automotiveMastermind, the trusted data and technology provider in the automotive industry, has promoted Aaron Baldwin from chief product officer to CEO. Current CEO Matt Leone is leaving automotiveMastermind to pursue the next chapter in his career journey as a successful SaaS executive.

Baldwin joined automotiveMastermind in June of 2021 and has worked closely with product and technology colleagues to deliver innovative dealership marketing solutions that have leapfrogged the competition. He has overseen the product roadmap and strategy, as well as developed a high-performing team of leaders serving in product, integrations and analytics.

"It is exciting to announce the promotion of Aaron Baldwin to CEO of automotiveMastermind," said Edouard Tavernier, president, S&P Global Mobility. "Aaron has led the dynamic transformation of the Mastermind platform and marketing services. He has a commanding knowledge of both the automotive market and the digital marketing technology landscape, which has enabled Mastermind to consistently meet and exceed customer needs in a rapidly evolving technology environment. He has built an exceptional team that will continue to thrive as he steps into the CEO role."

Baldwin has played an integral role in the company's executive leadership team, achieving tremendous progress – including strong year-over-year revenue growth over the last four years. Baldwin's focus on innovation has led to a rapid product expansion, which served dealership sales and marketing challenges.

"I am humbled by the opportunity to lead automotiveMastermind as CEO," said Baldwin. "These last few years at the company have been an incredible journey, and I want to thank Matt Leone for his leadership to put both myself and our employees in an incredible position. I am proud of the innovative solutions the product team has delivered to our dealer partners with collaboration from our technology and commercial colleagues. It is an honor to continue to serve this business as CEO, and I am committed to continuing the culture of innovation and excellence."

Prior to joining automotiveMastermind, Baldwin held executive positions in both retail automotive and technology companies and was part of the founding management team of CarNow. This combined experience of 13 years in retail automotive and 12 years in SaaS companies gives him a unique view that will drive continued growth for automotiveMastermind.

He holds a Bachelor of Arts from The University of North Carolina at Greensboro. Baldwin is a proud father who enjoys spending his free time with his wife and four children.

About automotiveMastermind 

Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, is the automotive industry's trusted data and technology provider, driving value through actionable intelligence and personalized experiences. The company's proprietary Mastermind solution uses the power of predictive analytics to enable retailers to connect with buyers and deliver an exceptional purchasing experience. Through a combination of behavioral predictive analytics, targeted marketing outreach and expert consulting, Mastermind empowers dealers and OEMs to deliver automotive retail sales by seamlessly blending data and intelligence with personalized insights. automotiveMastermind is headquartered in New York City. For more information, visit automotiveMastermind.com.

About S&P Global Mobility 

S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.   

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SOURCE automotiveMastermind