Zenni Optical Introduces EcoBloomz™: Effortlessly Sustainable Frames for Stylish Everyday Wear

Launching this Earth Month, the new eco-conscious frames will be available April 14, and are made from recycled and renewable materials

NOVATO, Calif., April 14, 2025 /PRNewswire/ -- Zenni Optical, the world's leading online eyewear retailer, introduces Zenni EcoBloomz, a consciously crafted collection of everyday eyewear designed with sustainability in mind. Built from responsibly sourced materials, these high-quality frames offer durability, style, and eco-friendly innovation—all at an accessible price.

In addition to offering this collection to help reduce environmental impact, Zenni Optical will donate one percent of EcoBloomz proceeds to directly support the Wyland Foundation, helping to promote, protect, and preserve the world's oceans, waterways, and marine life.

EcoBloomz frames are made from a carefully selected mix of recycled and bio-based materials, ensuring every pair supports a more sustainable future:

• Bio-Based Acetate: Designed with the planet in mind, bio-based frames are crafted from renewable, plant-based materials such as castor bean oil, wood pulp and cotton, offering consumers a more sustainable choice without compromising on quality or aesthetics.
• Recycled PET: Crafted from 85% upcycled PET plastic, these lightweight, durable frames repurpose water bottles that would otherwise end up in landfills, helping to reduce waste and lower carbon emissions.
• Recycled Metal & Bio-Based Acetate: This hybrid design pairs the strength of recycled stainless steel with the eco-friendly properties of bio-based acetate, offering long-lasting durability and a comfortable, customizable fit.

"This line showcases our commitment to both style and sustainability," says Aysegul Colakel, Designer for Zenni. "We've paid meticulous attention to every detail, with frames crafted from high-premium bio-based and recycled materials to the final design, ensuring an eco-conscious collection with style."

The Zenni EcoBloomz collection features a wide range of versatile styles, including classic browline and aviator frames, available in multiple colorways and kids' sizes. With a variety of styles to choose from, EcoBloomz makes it easy to shop sustainably without compromising on fashion or function. With prices ranging from $25.95 to $42.95 eco-conscious eyewear has never been more affordable. Find your perfect pair at zennioptical.com.

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About Zenni:
Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personality through a large collection of high-quality prescription, non-prescription and protective glasses and sunglasses curated with a sense of fashion and dynamic style. With complete prescription pairs starting at under $10, the company has brought massive price disruption to the traditional retail model. With over 51 million frames sold worldwide, Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Chicago Bulls, Monster Jam, Ghost Gaming and more. Zenni has worked with designers and tastemakers on curations and collections, including Chase Stokes, Jrue Holiday, Sam Cassell and George and Claire Kittle. For more information, please visit zenni.com/press.

About the Wyland Foundation
Founded by marine life artist Wyland, the Wyland Foundation is a nonprofit dedicated to promoting, protecting, and preserving the world's oceans, waterways, and marine life through education and public awareness. The foundation's programs engage communities across the country in hands-on conservation efforts that make a measurable impact.

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SOURCE Zenni Optical