Wildfire Systems Launches Hosted White-Label Shopping Portal

Managed offering enables clients to rapidly launch branded shopping sites featuring cashback, coupons, personalized deals, and retail media promotions

SAN DIEGO, March 10, 2025 /PRNewswire/ -- Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, today announced a hosted and fully-managed shopping portal that serves as a one-stop-shop for deals available in shopping rewards programs. Wildfire's shopping portal enables banks, card issuers, rewards services, and technology providers to benefit from Wildfire's expertise and rapidly launch branded, desktop and mobile-optimized shopping sites. The shopping portals can stand alone or complement multi-faceted shopping rewards programs that may include other elements such as browser extensions, offer emails, and in-app promotions.

According to the 2024 Marigold Global Consumer Trends Index, 74% of respondents are more likely to stay loyal to a brand that provides offers and promotions. Wildfire's hosted shopping portal showcases the value of its clients' shopping rewards programs and strengthens customer engagement by providing customers with a centralized place to start their shopping with the best deals.

"Wildfire's hosted shopping portal offers our clients a nearly effortless way to launch a high-value shopping rewards experience for their customers," said Jordan Glazier, CEO of Wildfire Systems. "With this launch, we're delivering an in-demand, consumer-friendly solution that engages shoppers at the start of their journey—without burdening our clients' IT teams. Our commitment to enhancing the shopping experience at every stage continues to set us apart as the leader in white-label rewards programs."

The portal incorporates intelligence based on previous shopping behaviors to provide a highly relevant, friction-free experience. It delivers consumers personalized offers for products and merchants based on previous shopping activity, providing a superior customer experience that highlights deals and offers that are most likely to result in purchases.

Wildfire's shopping portal is a turnkey solution that provides businesses with six distinct benefits:

• Desktop and mobile-optimized accessibility – Consumers can browse and redeem deals from any web browser, without requiring an extension
• Near-zero technical lift – Wildfire handles all site development, updates, and optimizations
• Seamless company branding – Configurable to match each client's look and feel
• Personalized recommendations – The more consumers shop through the Portal over time, the smarter the platform becomes, tailoring the offers to what they're shopping for most frequently
• Compelling shopping experience – A centralized place for customers to explore thousands of merchant offers, savings, and deals
• Advertising revenue - High impact placements enable partners to earn ad revenue from Retail Media advertisers and drive high performance marketing for retailers and brands

"We continue to be impressed with Wildfire's innovation and practical solutions which drive value for publishers and advertisers," said Santi Pierini, CEO of CJ, a leading performance marketing platform. "Shopping portals are a key ingredient for successful performance marketing programs, and Wildfire's new offering has unlocked those capabilities for publishers."

For more information about Wildfire's fully managed and hosted shopping portal, please visit: https://www.wildfire-corp.com/shopping-site.

About Wildfire Systems, Inc.
Founded in 2017, San Diego-based Wildfire's enterprise platform powers white-label shopping rewards and loyalty programs for financial services organizations and technology companies, allowing them to deploy revenue-generating, value-added services for their customers. The platform provides a shopping companion designed to reward consumers with cashback, coupons, and other benefits at every stage of their shopping journey. Wildfire drives incremental sales for over 50,000 merchant programs in more than 50 countries. Wildfire's AI platform, RevenueEngine, helps content creators monetize product and brand mentions within generated content. Wildfire has been recognized in 2023 & 2024 within the top 100 fastest growing companies in the Inc. 5000, most recently celebrating 3,783% three-year growth. For more information, visit wildfire-corp.com.

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SOURCE Wildfire Systems