Why Retailers Should See Leases as Strategic Assets
-- Veteran A&G lease negotiator advises engaging creatively with landlords to drive higher performance.
"That might sound like verbal jiujitsu, but the right approach can help you achieve real-world outcomes like reducing your occupancy costs or reinvesting in your stores," advised A&G Senior Managing Director
Grant has negotiated more than
Start the conversation—even if you're healthy
Grant advises even healthy operators to consider the benefits of real estate restructuring, noting that "the smartest retailers are always looking for ways to generate more value within the portfolio."
He uses the example of a coffee house chain with leases expiring in 10 locations.
"These stores happen to be in need of a refresh: updated bathrooms, modern finishes, and repainted exteriors," Grant writes. "Instead of continuing with business as usual, why not walk into those landlords' offices and start a dialog about the future?"
The coffee chain, having decided that each location needs
Take a second look at your store footprint
Retailers with oversized locations should consider carving out useable space for the landlord. "In many cases, landlords are able to use that clawed-back space to create another storefront and bring in a new tenant with good credit and an attractive rental rate," Grant writes.
The original retailer benefits by reducing real estate costs on its profit-and-loss statement: A 30% space reduction translates into 30% lower gross occupancy costs, due to the reduced base rent for that now-smaller space. This approach can allow operators to keep less inventory on hand while lowering head counts and utility bills. "Right-sizing while maintaining your existing revenues can yield substantial, across-the-board savings," Grant advises.
Be transparent about your challenges
Retailers can do better in landlord negotiations when they strive to be transparent about their financial situation and needs. That might help them persuade the landlord to "reset" the lease and negotiate a permanent rent-reduction, or get through a difficult stretch by winning short-term rent abatement.
Most of the time, Grant observes, landlords are highly motivated to work with struggling tenants because "the entire center suffers when tenants are unable to make rent."
These dynamics are part of what enables third-party real estate advisors to generate hundreds of millions of dollars in savings in retail and other sectors. A&G, for one, has sold over
"While your accountant can't literally move your leases into the 'assets' column," Grant concludes, "a little creativity can go a long way when it comes to getting the most out of your real estate."
Read the full article here: https://chainstoreage.com/how-put-retail-leases-asset-column
Media Contacts: At Jaffe Communications,
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SOURCE A&G Real Estate Partners
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