Wendy's Introduces New Biggie Deals Menu starting at $4

Refreshed value menu now features new ways to customize Biggie Deals, giving consumers more choices to satisfy their cravings

FRESH FACTS:

• Wendy's is launching a new Biggie Deals menu with the choice of $4 Biggie Bites, $6 Biggie Bag, and $8 Biggie Bundle.
• The Biggie Deals menu offers a variety of meal pairings with options fit for all fans, perfect for snacking, meals, late night cravings, and more.
• This launch builds on Wendy's legacy of delivering the value, quality, and quantity fans deserve – and expect – from Wendy's.

DUBLIN, Ohio, Jan. 14, 2026 /PRNewswire/ -- Wendy's^® is making a biggie deal out of value in 2026 and today, introduces a new Biggie Deals^® value menu. With $4, $6, and $8 price points and delicious combinations of iconic, fan-favorite menu items, Wendy's is offering the value, quality, and options consumers deserve.

Wendy's commitment to value runs deep in its brand history. It started back in 1989 when Wendy's became the first QSR to introduce the value menu concept. After nearly 40 years of listening to fans, along with the launch of the iconic Biggie Bag in 2019, the new Biggie Deals value menu doubles down on quality and choice by featuring hamburgers made with fresh, never frozen beef*, juicy chicken sandwiches, Hot & Crispy Fries, nuggs, and drinks.

The new Biggie Deals menu includes:

• $4 Biggie^® Bites:
  • Choose One: Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, 4pc. Nuggets, or Jr. Fry
  • Choose A Second: 4pc. Nuggets, Jr. Fry, or Small Soft Drink
• $6 Biggie Bag^®:
  • Choose One: Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack^™
  • 4pc. Nuggets
  • Jr. Fry
  • Small Soft Drink
• $8 Biggie^® Bundle:
  • Choose Two: Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack^™
  • Jr. Fry
  • Small Soft Drink

"We know customers want choice and a meal option made just for them. That's why we're expanding Biggie Deals — to give more ways to customize and enjoy great value," said Lindsay Radkoski, U.S. Chief Marketing Officer, The Wendy's Company. "With new ways to enjoy iconic menu items fans know and love, the Biggie Bites, Bag, and Bundle prove that value and quality aren't mutually exclusive, at least not at Wendy's."

Now available in Wendy's restaurants nationwide, fans can experience meals built their way, at a variety of price points that deliver compelling value.

ABOUT WENDY'S
The Wendy's Company (Nasdaq: WEN) and Wendy's^® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef*, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator^®, and the Frosty^® dessert. Wendy's supports the Dave Thomas Foundation for Adoption^®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook.

U.S. price and participation may vary. Not valid for combo meals. Individual items at regular price. Prices may be higher in AK, CA, HI and via third-party delivery.

*Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.

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SOURCE The Wendy's Company