Wayfair's Physical Retail Expansion Continues: New Atlanta Store Coming in 2026

BOSTON, March 14, 2025 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, today announced the location of its second large-format store in Atlanta, Georgia. Set to open in 2026, this sprawling 150,000-square-foot space will offer an immersive, one-stop shopping destination for furniture, home decor, housewares, appliances, and home improvement essentials—all designed to inspire and elevate every home, across all styles and budgets.

"At the heart of our retail strategy is our commitment to providing customers with a seamless shopping experience, whether online or in-store," said Liza Lefkowski, vice president of merchandising and stores at Wayfair. "We are thrilled to bring this one-of-a-kind shopping experience to the Atlanta metro area. We will offer customers an extensive selection for all styles and budgets, with our vast catalog brought to life in an inspiring and easy-to-navigate shopping experience that makes discovering the perfect pieces effortless."

The Atlanta store marks Wayfair's second large-format location, following the successful debut of the first store in Wilmette, IL, in May 2024. The Wilmette store has delivered outstanding results, contributing to sales from the state of Illinois growing more than 15% faster than the U.S. overall, from the store launch through the end of 2024.

"The excitement around our first store in Wilmette exceeded expectations – from packed shopping carts in-store, to bus tours from neighboring states. It's been incredible to see the enthusiasm for Wayfair in person and we can't wait to bring that same energy to Atlanta," said Lefkowski.

Bridging the gap between online and in-store convenience, many items are available to purchase and take home that day, and for bigger items like sofas, the store's proximity to Wayfair's fulfillment center in McDonough, GA will allow for fast delivery. The new store will be located at 1801 Howell Mill Rd NW within The District at Howell Mill, a well-established shopping center in Atlanta's thriving Upper Westside neighborhood. Situated along I-75 at Howell Mill Rd—just minutes from Buckhead, Midtown, and downtown Atlanta—the store offers prime accessibility for both local shoppers and visitors from across the greater Atlanta area.

The lease transaction was represented by Fraser Gough and Benton Green of Retail Planning Corporation. The property is owned by JLL Income Property Trust, a division of LaSalle Investment Management, a global real estate investment firm, along with Selig Enterprises, a 108-year-old, family-owned and operated real estate development company based in Atlanta.

About Wayfair:
Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.

Wayfair's family of brands includes:

• Wayfair: Every style. Every home.
• AllModern: Modern made simple.
• Birch Lane: Classic style for joyful living.
• Joss & Main: The ultimate style edit for home.
• Perigold: The destination for luxury home.
• Wayfair Professional: A one-stop Pro shop.

Wayfair generated $11.9 billion in net revenue for the year ended December 31, 2024 and is headquartered in Boston, Massachusetts with global operations.

Contacts:

Wayfair PR
Karoline Etter
[email protected] 

Wayfair IR
James Lamb
[email protected] 

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SOURCE Wayfair Inc.