Visual Edge IT Promotes Laurel Burton to Chief Marketing Officer

NORTH CANTON, Ohio, Sept. 1, 2026 /PRNewswire/ -- Visual Edge IT (VEIT), one of the nation's largest print and managed IT services organizations, today announced the promotion of Laurel Burton to Chief Marketing Officer (CMO). Burton, who joined the company in September 2025 as Vice President of Marketing, will continue serving on the Executive Leadership Team and report directly to CEO James Hwang.

In her new role, Burton will shift her focus from building the company's marketing foundation to shaping the long-term strategic direction of Visual Edge IT's product and partner marketing programs, brand identity, demand generation, and market presence as a total technology solutions provider for small and midsize businesses nationwide.

Less than a year into her current role, Burton has transformed the company's marketing function from an event-focused organization into a modern, data-driven lead generation engine. Under her leadership, the marketing team was reorganized around specialized disciplines including demand generation, product marketing, SEO/SEM, events, brand strategy, and business development. The organization also launched a dedicated pipeline development program that contributed more than $1 million in new revenue within its first five months.

"Since joining Visual Edge IT, Laurel has raised the bar for what marketing can accomplish," said James Hwang, CEO of Visual Edge IT. "She has built an exceptional team, strengthened our brand, and created a culture focused on measurable results. What stands out most is her ability to see the bigger picture while never losing sight of the details that drive growth. Laurel has already made a tremendous impact on our bottom line, and I'm excited to see what she'll accomplish as Chief Marketing Officer."

Burton's team has strengthened strategic partner relationships and elevated Visual Edge IT's industry profile, contributing to the company's recognition on the 2026 CRN MSP 501 and numerous partner achievements, including earning Epson Partner of the Year honors and expanding its nationwide partnership with Konica Minolta. The marketing organization is also leading a comprehensive brand evolution designed to help customers better understand the full breadth of the company's capabilities.

"As technology environments continue to evolve, our mission is to set the standard for what businesses should expect from a technology partner," said Burton. "That starts with clearly communicating who we are and what we stand for. We believe every organization deserves a partner who is as obsessed with their success as they are. That's the foundation of Visual Edge IT's brand identity. We modernize, operate, and secure our customers' environments with relentless pursuit, giving them the peace of mind to run their businesses without technology getting in the way."

Burton said the company is uniquely positioned to simplify technology management for small and midsize businesses by eliminating the complexity of working with multiple vendors. "Small business leaders wear multiple hats. They may serve as CEO, CFO, and technology decisionmaker all at once," Burton added. "Visual Edge IT's opportunity is to help those leaders by replacing a fragmented technology experience with a single trusted partner that can deliver everything from production print and managed IT services to cybersecurity and communications solutions."

Prior to joining Visual Edge IT, Burton served as Executive Vice President of Account Strategy and Business Development for JSA, a digital infrastructure agency, and Vice President of Marketing for Otava. She also founded Laurel Bay Marketing, a fractional CMO firm serving B2B technology companies across the United States. Earlier, she held marketing leadership roles with Qwest Communications (now Lumen) and ViaWest (now Flexential). Her career spans more than 25 years in technology marketing, cloud services, managed services, and data center industries. Burton holds an M.S. in Telecommunications Engineering and an MBA from the University of Colorado.

Following closely on the heels of Peter Stelling's appointment to Chief Operating Officer earlier this year, Burton's promotion reflects Visual Edge IT's continued investment in strategic leadership.

About Visual Edge IT

Visual Edge IT is your single total technology partner for printers, copiers, managed services, communications, and cybersecurity solutions. With nationwide coverage and a 39-year track record, we simplify technology management through the power of one: one provider, one operating model, one team relentlessly committed to your success. Call (800) 828-4801 or visit us at visualedgeit.com/contact. Follow us on LinkedIn, Facebook, YouTube, Instagram and X.  

Media Contact:
Laurel Burton
Vice President, Marketing
[email protected]

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SOURCE Visual Edge IT