Vegamour Appoints First Chief Marketing Officer: Michelle Miller

LOS ANGELES, March 28, 2025 /PRNewswire/ -- Vegamour, a leading brand in plant-powered hair growth and wellness, is proud to announce the appointment of Michelle Miller as its first Chief Marketing Officer.

Michelle joins Vegamour with an impressive track record of scaling high-growth beauty brands and driving breakthrough marketing strategies. She most recently served as Chief Marketing Officer at K18, where she led the brand to become the #1 haircare brand on social media, generating more than 25 billion TikTok views and earning over 50 industry awards. Her leadership played a pivotal role in K18's acquisition by Unilever Prestige. Prior to that, she served as Vice President of Marketing at Kosas, where her vision helped establish the brand as a leader in clean beauty and contributed to the successful acquisition of Too Faced by Estée Lauder.

A recognized force in digital marketing, social commerce, and the creator economy, Michelle brings a unique ability to combine cultural relevance with data-driven performance. At Vegamour, she will oversee brand, growth, digital and community initiatives as she leads the company into its next phase of expansion.

"Michelle is a brand builder who understands how to convert cultural momentum into commercial growth," said Eric Hohl, CEO of Vegamour. "As Vegamour continues to scale, her leadership comes at the perfect time to sharpen our positioning, deepen customer connection, and accelerate global momentum."

As CMO, Michelle will focus on positioning Vegamour as the definitive plant-powered solution for hair growth and longevity. Her strategic leadership will deepen brand resonance, unlock new digital and retail opportunities, and expand Vegamour's reach across emerging markets and platforms.

About Michelle Miller:

Michelle Miller is an award-winning marketing executive with a deep expertise in brand building, digital strategy, and creator-led commerce. Her work with top beauty brands—including Too Faced, Kosas, and K18—has shaped some of the most culturally resonant campaigns in the industry. Michelle's approach blends analytical rigor with a keen sense for cultural shifts, helping brands grow with purpose and relevance.

About Vegamour:

Vegamour is a leading plant-powered hair wellness brand rooted in clinically tested ingredients and holistic innovation. Known for its effective, science-backed formulas, Vegamour offers a complete approach to hair growth and hair longevity—from serums and supplements to shampoos, treatments and styling products. With a commitment to transparency, sustainability, and performance, Vegamour empowers people to take control of their hair health naturally. Loved by millions and backed by data, Vegamour is redefining what hair wellness looks like—one strand at a time.

View original content to download multimedia:https://www.prnewswire.com/news-releases/vegamour-appoints-first-chief-marketing-officer-michelle-miller-302413803.html

SOURCE Vegamour