Vayu, The First Revenue Management Software Enabling Hyper-Dynamic Pricing, Secures $7 Million

TEL AVIV, Israel, Feb. 26, 2025 /PRNewswire/ -- Vayu, the platform transforming billing and revenue management for B2B tech companies, has raised $7 million in seed funding round co-led by Flint Capital and The Garage, with participation from previous investors Fresh.Fund, Secret Chord Ventures, and angel investors including former Melio and Softbank executives. This funding will accelerate the development of Vayu's platform and expand its reach into the global markets.

As B2B companies embrace complex pricing structures in the GenAI and API-driven era, traditional billing systems struggle to keep pace. Hybrid pricing models - blending usage-based, subscription tiers, and outcome-based pricing - are now the norm, with 46% of SaaS companies adopting them. By 2027, Gartner predicts 75% of application providers will revamp pricing models to support API-based consumption, up from 25% today. Yet, many companies report challenges balancing simplicity and predictability, turning revenue management into a critical bottleneck that slows growth and erodes efficiency.

Vayu, founded by fintech and data veterans Erez Agmon, Shenhav Avidar, and Shai Gross who bring experience from PayPal, Melio, and WSC Sports, combines deep expertise in data, finance, and enterprise software to redefine what's possible for revenue management. Vayu's no-code platform automates billing, aligns pricing with value, and provides real-time revenue insights. Its proprietary data metering technology processes tens of millions of events daily, converting raw data into precise, real-time billing rules. Already trusted by a rapidly expanding client base and leading organizations such as Au10tix, Mesh Payments, and Vi, Vayu enables businesses to eliminate inefficiencies that slow growth.

"Pricing in today's GenAI-driven economy must go beyond just consumption or tiers to reflect relationships and outcomes," said Erez Agmon, CEO and Co-Founder at Vayu. "In a reality where pricing models have countless variations and each contract has its unique fingerprint, finance teams need full control of their revenue processes. At Vayu, we enable them to adopt any pricing model, launch new offerings, and seamlessly iterate on pricing—without relying on engineering resources."

"We're seeing a growing demand for smarter, more flexible billing and end-to-end revenue solutions that can keep up with the rapid advancements in AI and data," said Yoram Tietz, former EY Managing Partner and advisor to General Atlantic, now a member of Vayu's board. "Vayu is addressing this need with a fresh approach to pricing as a key part of billing and revenue management. Their solution not only meets today's challenges but also sets a new standard for how businesses manage revenue moving forward".

David Feldman, Principal at Flint Capital, added, "At Flint Capital, we're thrilled to support Vayu's visionary team, which harnessed their domain expertise to create a transformative platform that stands apart in the billing and revenue management industry. By enabling businesses to seamlessly manage flexible contracts and automate the cumbersome billing processes, Vayu provides finance teams with the tools they need to scale efficiently without technical constraints."

"Vayu enables the pricing flexibility we need, as our products require multi-layered pricing methods, from annual commitments to usage-based models," said Erez Hershkowitz,CFO at Au10tix. "We chose Vayu because it combines financial expertise with the agility to address our specific challenges quickly, and its no-code automation eliminates the need to allocate engineering resources."

About Vayu
Vayu is a cutting-edge platform transforming billing and revenue management for B2B companies. Its mission is to empower finance teams with unparalleled autonomy, enabling them to streamline operations and maximize revenue potential efficiently. Bridging the gap between finance, product, and R&D teams, Vayu enhances collaboration and operational efficiency across departments. With innovative solutions that adapt to usage-based and dynamic pricing models, our solution helps companies not only keep pace with market changes but stay ahead of them.

For more information go to: www.withvayu.com

Press contact:
Joel Strauss
Strauss Communications
[email protected]

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SOURCE Vayu