Vanguard Expands Access to Updated Website Shaped by Investor Feedback
Updates focus on improving navigation, simplifying account views, and helping investors find key information more easily.
"The reimagined website makes it easier for investors to complete tasks they told us matter most," said
Vanguard's research on behavioral design shows that investors face common challenges like information overload and inertia, which can make it harder to take action—reinforcing the importance of designing digital tools that are intuitive and easy to use.
Designed around how investors find information and complete common tasks
The upgraded website—rolling out to all clients over the coming months—reflects insights gathered from thousands of investors through surveys, testing, and ongoing conversations. This feedback revealed a clear opportunity to redesign the website around the most common reasons investors log in.
Key updates clients will experience include:
- A redesigned dashboard centered on the questions investors told us matter most: "How is my money performing?" and "How can I quickly review or manage my accounts?"
- A more intuitive way to review and compare accounts in one place, reducing the need to move between pages.
- A clearer performance view that brings charts and insights forward, making it easier to understand trends and how they impact portfolios.
"We designed the updated website to give investors a clearer picture of their finances the moment they log in," said
Phased rollout enables ongoing investor feedback and continuous improvements
These enhancements reflect continued progress in how Vanguard is making digital interactions clearer, more intuitive, and more supportive for investors—including helping them better understand their financial information and navigate common tasks with clearer guidance.
Investors will be notified when they have access to the new website as it is rolled out and can log in to explore the updates.
About Vanguard
Founded in 1975, Vanguard is one of the world's leading investment management companies. The firm offers investments, advice, and retirement services to tens of millions of individual investors around the globe—directly, through workplace plans, and through financial intermediaries. Vanguard operates under a unique, investor-owned structure where Vanguard fund shareholders own the funds, which in turn own Vanguard. As such, Vanguard adheres to a simple purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success. For more information, visit vanguard.com.
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SOURCE Vanguard
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