VG's Grocery Introduces Modern Look, Expanded Selection at Newly Remodeled Fenton Location

New-and-improved VG's Grocery highlights the store's commitment to community, convenience and quality

GRAND RAPIDS, Mich., Oct. 27, 2025 /PRNewswire/ -- Food solutions company SpartanNash^®, a member of the C&S Wholesale Grocer's^® (C&S) family of companies, recently unveiled the new look and feel of its VG's^® Grocery in Fenton, Mich. The newly redesigned VG's Grocery – located at 18005 Silver Parkway – features a fresh, modern aesthetic that enhances the overall shopping experience while celebrating the vibrant local community it serves. Guests will discover an atmosphere that reflects the hallmarks of premium grocery shopping: freshness, convenience and an unwavering commitment to quality.

"We're excited to bring new energy to VG's Grocery," said Brandon Pasch, vice president, center store merchandising, SpartanNash. "This redesign is more than just a facelift, it's a reflection of our dedication to the quality and freshness that our VG's store guests know and love. From curated selections and premium offerings to a sleek, contemporary design, every detail reflects our commitment to the Fenton community."

The updated store features a host of refreshed modern amenities and a thoughtfully improved layout designed to maximize convenience. Highlights include:

• Expanded meat department with premium selections, including choice, prime and dry-aged beef;
• Refreshed service meat and seafood counter;
• Enhanced produce section with expanded organic options, fresh-cut selections and a "clip-your-own-fresh-herbs" station;
• Full-service floral department offering custom arrangements;
• Upscale bakery with artisan breads and an expanded donut selection – all made in-store daily;
• Doubled beer, wine and liquor department with high-end selections;
• Center store enhancements spotlighting local products and nostalgic candy favorites; and
• Wider aisles and lowered merchandising heights for improved accessibility and shopping experience.

VG's leveraged store-level category analytics and consulted with store team members and shoppers to help localize the assortment for Fenton. As a result, the offering has been updated to lean into what the community is looking for, including an elevated online shopping experience to make answering the question, "What's for dinner?" easier, Caesar salad bar featuring house-made dressings and croutons, and the highly anticipated return of the shopper-favorite guacamole station.

Store guests who attended the grand reopening event were greeted by a local symphonic string quartet as they walked around the aisles sampling different products. The parking lot hosted fall-themed activities perfect for families, such as Plinko^®, face painting, bag toss and pumpkin painting.

"Today is a celebration of our new store – but it's also a celebration of our Associates. Their energy and enthusiasm are what made this remodel such a success," said VG's Store Director Chris Palmer. "VG's Grocery has proudly served the Fenton community for more than 50 years and has been part of countless milestones – from high school graduations to college send-offs, holiday gatherings and everyday moments. It's more than just a place to shop, it's a steady presence and a source of pride for our community."

As part of the grand reopening, the store team presented a $5,000 donation to Fenton High School, reinforcing SpartanNash's ongoing support of the local community.

With these exciting updates to the Fenton location, SpartanNash is reaffirming its commitment to delivering the exceptional experiences and local connections that have defined VG's Grocery for generations.

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About C&S Wholesale Grocers, LLC
C&S Wholesale Grocers^®, LLC is a leader in food solutions across the United States. Established in 1918, C&S had its start as a supplier to independent grocery stores. Today, the C&S family of companies — including Grocers Supply^®, Hansen Distribution Group, FreshKo Produce Services, The Davidson Specialty Food Group and SpartanNash^® — delivers innovative supply chain solutions, products and services to chain, independent and military customers from 60 distribution centers nationwide. C&S offers a comprehensive range of products for every aisle of the grocery store, from fresh produce to household goods, including within our private label portfolio. C&S operates more than 200 corporate-run grocery stores primarily under the banners: D&W^® Fresh Market, Grand Union^®, Family Fare^®, Martin's Super Markets and Piggly Wiggly^®. C&S is deeply committed to corporate citizenship, actively supporting various charitable causes that help enrich and feed our communities. For more detailed information, please visit our website at cswg.com.

Media:
Lauren La Bruno
Senior Vice President of Communications & Marketing
C&S Wholesale Grocers, LLC
[email protected] 

Adrienne Chance
SVP and Chief Communications Officer
SpartanNash Company
[email protected] 

 

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SOURCE SpartanNash