VARSITY BRANDS ANNOUNCES STRATEGIC INVESTMENT FROM PATRICOF CO

Over 45 Elite, World-Class Athletes Invest to Propel the Future of SPORT and SPIRIT Solutions

DALLAS, March 12, 2025 /PRNewswire/ -- Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, today announced a strategic investment from Patricof Co (P/Co), the New York-based private investment platform for elite professional athletes. This investment underscores P/Co's commitment to partnering with companies that are transforming the landscape of sports and community engagement.

"We are excited to join forces with Patricof Co," said Adam Blumenfeld, CEO of Varsity Brands. "With P/Co's consumer insights and the support of world-class athletes who share our passion for sport and spirit, we're poised to accelerate our growth and elevate the team experience at every level of play. More importantly, we see this as an opportunity to co-create meaningful programs where these athletes can engage directly in the field of play—whether in schools, colleges, and clubs, through digital and in-person initiatives, or in collaborative marketing efforts. This partnership is about more than investment; it's about harnessing the influence and expertise of elite athletes to strengthen community sports and inspire the next generation."

Over forty-five of P/Co's world-renowned athlete clients, representing all major U.S. sports, have invested in Varsity Brands and are eager to support its continued success. Among these investors are celebrated professional athletes, including NCAA gymnast Livvy Dunne of Louisiana State University; WNBA star Cameron Brink of the Los Angeles Sparks; Olympic gold medalist and NBA champion Derrick White of the Boston Celtics; standout guard Azzi Fudd of the University of Connecticut women's basketball team; two-time Pro Bowl safety Kyle Hamilton of the Baltimore Ravens; and four-time Pro Bowl wide receiver Justin Jefferson of the Minnesota Vikings.

"Coming from a background deeply rooted in our sport and community, I see how Varsity Brands is enhancing athletic programs nationwide," added Cameron Brink, WNBA star for the Los Angeles Sparks. "I'm proud to support this forward-thinking company as they continue to empower teams and athletes at every level, from youth leagues to the pros." 

"Tapping into the innovative spirit of Varsity Brands was an obvious choice for me," said Derrick White, Olympic gold medalist and NBA champion for the Boston Celtics. "The company is transforming how teams are outfitted and supported, and I'm thrilled to be part of a brand that is making a lasting impact on the future of sports." 

"I'm excited to invest in Varsity Brands, a company that shares my passion for sports and community," said Azzi Fudd, standout guard for the University of Connecticut women's basketball team. "Varsity Brands has consistently demonstrated its commitment to excellence, offering athletes and teams the resources they need to perform at their best. I look forward to being part of their continued success and helping empower the next generation of athletes."

Founded with a passion for sports and community engagement, Varsity Brands delivers an integrated platform that offers customized uniforms, performance apparel, team equipment, training and educational resources, competitions, and branding solutions for school, club and gym-based athletic programs. The company's commitment to excellence has earned it recognition as an industry leader.

"Partnering with Varsity Brands aligns perfectly with our strategy to invest in visionary companies led by passionate teams," said Callen Morris, Head of Athlete Activation at P/Co. "We look forward to leveraging our expertise and the influential power of our athlete network to support Varsity Brands' mission as they continue to set new benchmarks in sport and spirit solutions."

About Varsity Brands
Varsity Brands is the premier platform for team and club sports, offering a comprehensive range of services and solutions for sport, cheer, dance, band, and yearbook. As a holistic services provider, Varsity Brands supports athletic programs and schools with uniforms and gear, training and education, competitions and more. The Varsity Brands family, which includes BSN SPORTS and Varsity Spirit, champions youth participation and well-being. Explore how Varsity Brands is empowering athletes and building community at VarsityBrands.com.

About Patricof Co (P/Co)
Patricof Co is a New York-based private investment platform that partners with elite professional athletes to invest in high-growth consumer brands. Leveraging deep industry insights and the influential power of its athlete network, P/Co seeks to fuel innovation and long-term success across a diverse range of sectors.

Press Contact
Susan Crumpton
SVP, Communications
Varsity Brands
[email protected]

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SOURCE Varsity Brands, LLC