Turvo and SMC3 Announce Strategic Partnership to Optimize LTL Freight Management

Industry leaders unite to deliver seamless freight management solutions, with global logistics company Gebrüder Weiss contributing collaborative customer insights

DALLAS , April 3, 2025 /PRNewswire/ -- Turvo, LLC, provider of a leading collaboration application designed for the supply chain, announces an integration partnership with SMC³, the trusted provider of less-than-truckload (LTL) freight transportation technology solutions. This partnership delivers streamlined shipment execution, real-time visibility, and data-driven decision-making for logistics providers.

With this integration, Turvo users can seamlessly access SMC³'s comprehensive LTL capabilities through integrated APIs. By automating critical functions such as rating, booking, tracking, and document retrieval, the integration eliminates manual steps and improves operational accuracy and efficiency.

"Partnering with SMC³ reinforces our commitment to delivering intelligent, collaborative solutions that drive efficiency for our customers," said Samantha Foley, Chief Growth Officer at Turvo. "By integrating SMC³'s best-in-class LTL solutions with Turvo's unified platform, we empower brokers and 3PLs to make smarter decisions, boost profitability, and elevate service levels."

SMC³ brings decades of LTL expertise, enabling logistics providers to optimize their freight management strategies.

Brian Thompson, Chief Commercial Officer at SMC³, added, "Our partnership with Turvo brings efficiency to their customers' LTL supply chain. By embedding our direct-carrier API connections within Turvo's collaborative TMS, we're enabling customers to seamlessly plan, rate and execute shipments with greater confidence and control." 

Customers like Gebrüder Weiss, a global provider of full-service logistics, recognize the value of leveraging both Turvo and SMC³ to enhance their freight operations.

"We chose to work with Turvo and SMC³ because of their proven capabilities in driving accuracy and streamlining logistics operations," said Mark McCullough, CEO at Gebrüder Weiss North America. "The ability to execute LTL shipments, gain real-time visibility, and enable our shipper customers to self-select preferred LTL carriers, enhances efficiency and supports more effective freight management."

"The collaboration between Turvo and SMC³ will strengthen our LTL operations by enhancing visibility, improving efficiency, and enabling more responsive service," added Kate Leatherbury, Director of LTL at Gebrüder Weiss. "Having access to real-time contract, volume, and dynamic pricing within our TMS will significantly improve our ability to deliver a seamless experience to both carriers and customers."

Turvo and SMC³ together deliver a connected, data-driven approach to LTL freight management, giving logistics providers greater visibility, control, and cost efficiency.

For more information on how this partnership is transforming freight management, visit www.turvo.com and www.smc3.com

About Turvo

Turvo provides a collaborative Transportation Management System (TMS) application designed specifically for the supply chain. Turvo Collaboration Cloud connects freight brokers, 3PLs, shippers, and carriers to unite supply chain ecosystems, delivering outstanding customer experiences, real-time collaboration, and accelerated growth. The technology unifies internal and external systems, providing one end-to-end solution that streamlines operations, enhances analytics, and automates business processes while eliminating redundant manual tasks. Turvo's customers include some of the world's largest Fortune 500 logistics service providers and shippers, as well as small to mid-sized freight brokers. Turvo is based in Dallas, Texas, with offices in Hyderabad, India.  (www.turvo.com)

About SMC³

With its range of transportation technology solutions, SMC³ is the one-stop knowledge hub for everything less than truckload (LTL), facilitating business across the supply chain with the right LTL transportation technology solutions, industry expertise and leadership to inform decisions.

Shippers, carriers, logistics service providers and technology providers rely on SMC³ to translate intricate LTL transportation pricing and transit detail into data-centric solutions to optimize the shipment lifecycle whether they move 10 or 100,000 shipments per day.

A trusted industry partner for nine decades, SMC³ is an established thought leader, hosting premier supply chain conferences and educational events across North America.

For Turvo media inquiries, please contact Kendall Scott, at 972-742-4778 or [email protected]

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SOURCE Turvo