Trucordia's Keith Wallace Elected Secretary of NABIP

New Role Sets the Stage for Leadership as the Industry Nears Its Centennial

LINDON, Utah, Aug. 26, 2025 /PRNewswire/ -- Trucordia announced today that Keith Wallace, Senior Vice President of Market Strategy, has been elected Secretary of the National Association of Benefits and Insurance Professionals (NABIP). The organization is the premier professional association for health insurance agents and brokers in the United States. 

Wallace was elected during NABIP's national convention this summer in a highly competitive election, earning 60% of the vote from among more than 12,000 eligible members. With this appointment, Wallace joins NABIP's team of executive officers as the organization nears its landmark 100th anniversary in 2030. 

"This is more than an honor—it's an opportunity to represent and advocate for professionals across our industry while also helping shape the future of our industry," Wallace said. 

In his nearly two decades in leadership roles, including his current position at Trucordia, Wallace has consistently advanced business strategy, regulatory advocacy, and market innovation—all core strengths he brings into this national role. 

"Keith's election by members of NABIP is testament not only to his personal leadership but also to Trucordia's growing recognition as a driving force in the health and benefits industry," said Trucordia CEO, Felix Morgan. "We're incredibly proud to see such a strong endorsement of Keith's leadership by this highly esteemed and influential organization." 

About Trucordia 

Trucordia is the group name for a top 20 U.S. insurance brokerage headquartered in Lindon, Utah. The Trucordia group of companies offers a broad array of commercial and personal lines, life and health, and employee benefits insurance solutions. Trucordia is an integrated organization united by a passion to deliver extraordinary opportunities and exceptional experiences for its clients, partners, and each other. With more than 5,000 team members across the U.S., Trucordia is a notable leader in the insurance brokerage space, ranking #19 on Business Insurance's 2024 Top 100 Brokers and #16 on Insurance Journal's 2024 Top Property/Casualty Agencies. Visit trucordia.com for more information.

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SOURCE Trucordia