Tree Hut Springs Forward With Fresh New Drops & Innovations

The Viral Self-Care Brand Unveils Hand Wash, Shave & Lip Must-Haves & Fan-Favorite Expansions

COPPELL, Texas, Feb. 11, 2025 /PRNewswire/ -- Tree Hut, America's No. 1 Body Scrub brand, is kicking off the season with fresh new ways to level up your self-care! Known for its indulgent scents and feel-good self-care, the brand is debuting three luxe new must-haves: a Serum-Infused Hand Wash, Pre-Shave Foaming Polish, and an Overnight Lip Mask—all designed to add an extra touch of TLC to your daily routine. But that's not all—Tree Hut is also refreshing its Lip Scrub and rolling out a vibrant lineup of fun, mood-boosting scents to keep your self-care game strong. Shop the Spring collection now at Ulta and Target with Walmart launching soon!

To expand its everyday self-care essentials and continue captivating brand fans with crave-worthy scents and formulas, Tree Hut is launching four new product forms and six new scents. Officially joining the hand wash space, the brand is offering Serum-Infused Hand Wash, available in fan-favorite scents Vanilla and Coco Colada. Packed with skin-loving ingredients like Hyaluronic Acid and Ceramides, this new hand wash also features Plant-Based Cleansers that gently and effectively nourish hands with natural ingredients. It will also be available in Tangerine, Sunkissed Poppy, and new scent – Lotus Water.

Continuing to help consumers achieve the smoothest shave, the brand is expanding its shave collection with Pre-Shave Foaming Polish, enriched with Lactic Acid and Refined Sugar Crystals. This polish delivers a gentle exfoliation leaving skin prepped to shave in lightly scented Coco Colada, Vanilla, Tangerine, and Moroccan Rose to add a touch of indulgence to every shave. Tree Hut's award-winning Shave Oil and assortment of shave essentials can be found in the specialty bath section and are now available in the shave aisle at select retailers.

To round out the new forms, Tree Hut debuts two new lip care essentials: the Vanilla Sugar Lip Scrub, now available in a convenient twist-up tube, crafted with an exfoliating Sugar and Vanilla formula to gently buff away dry skin and leave lips polished and prepped. Tree Hut's new Overnight Lip Mask, a deeply nourishing and replenishing lip treatment while you sleep, is available in Vanilla, Watermelon, and Strawberry, helping you wake up to soft, supple lips ready to take on the day.

"We're thrilled to bring our consumers even more ways to indulge in self-care with our new and vibrant Spring collection," said Luis Garcia, Chief Marketing Officer. "At Tree Hut, we're always listening to our fans and evolving to deliver exciting new scent experiences and innovative product forms that make every day routines feel luxurious. With this launch, we're expanding the possibilities of self-care – offering fresh, fun, and feel-good essentials that elevate self-care moments in a whole new way."

Alongside these newcomers, the brand's fan-favorite product forms launch in fresh, seasonal scents. The Shea Sugar Scrubs are available in Enchanted Jasmine, Lotus Water, and Jelly Bear. Tangerine, previously available as only a Shea Sugar Scrub, expands to Foaming Gel Wash, Moisturizing Shave Oil, and Moisturizing Body Lotion. Lotus Water is also available in additional forms, creating a full self-care routine with Foaming Gel Wash and Whipped Shea Body Butter. Additionally, Tree Hut fans can now spritz and refresh throughout the day with highly anticipated Vanilla, Coco Colada and Passionfruit Sol Fragrance Mist. Last but not least, Tree Hut's line of lip care, Sugarlips, has added a Lip Butter in the delicious scent of Pineapple.

Already on shelves exclusively at Ulta, consumers can find the Electric Beach Moisturizing Shave Oil, Electric Beach Shea Sugar Scrub and Golden Sands Shea Sugar Scrub, plus the Skyberry Shea Sugar Scrub, and Moroccan Rose Shea Sugar Scrub in 8oz. sizes. These must-try products bring indulgent scents and effective self-care right to your routine.

Continuing the celebration of the new collection, Tree Hut will be popping up at Chillhouse in Soho on February 26^th, offering consumers the chance to experience the collection firsthand. Attendees can treat themselves to manicures inspired by the new line and preview the new products. This event provides a unique opportunity to connect with the brand while indulging in a moment of self-care. Stay tuned for more exciting updates as Tree Hut continues to bring its collection to life for consumers.

About Tree Hut

Tree Hut believes that everyone deserves to take time in their day to feel good. The family-owned brand still produces out of Coppell, TX, and has spent twenty years making high-quality skin and body care at an affordable price. The now global Tree Hut brand has grown to include body, shave, and lip collections, known for delicious scents, bright packaging, and premium ingredients. With an uplifting, inclusive approach to self-care, Tree Hut has built its brand largely via word of mouth, with customers and beauty influencers alike passionately sharing their favorite products and avidly anticipating seasonal launches.

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SOURCE Tree Hut