To Celebrate 10th Anniversary, Tock Unveils New Diner Marketing Campaign

Inaugural 'Tock 10' series to spotlight some of Tock's most premium restaurant and winery partners beginning with Tock's longest standing partners, 'The Firsts'

CHICAGO, Feb. 26, 2025 /PRNewswire/ -- Tock, a leading reservation platform for hospitality providers, including restaurants, wineries and hotels, has launched its first-ever 'Tock 10' list, celebrating the brand's ten-year heritage by honoring ten of its original partners. The unveiling of this list and the launch of the ongoing 'Tock 10' editorial series and marketing campaign celebrates the significant milestone in the brand's ongoing evolution and the partnerships that it has grown with over the past decade.

Through monthly curations, 'Tock 10' will spotlight exceptional restaurants across editorial, social, email, and advertising channels, united by a central theme. Each edition combines rich storytelling and artful design to reveal what sets these venues apart and why diners should book a reservation—from their innovative concepts and must-try experiences to the passionate individuals shaping their success.

This inaugural list celebrates not only Tock's longest-standing partners but also showcases the remarkable diversity of establishments that have helped shape Tock's vision. From intimate neighborhood bistros to Michelin-starred destinations, these pioneering partners represent a wide spectrum of hospitality excellence. Each partner exemplifies a unique facet of what makes the culinary world extraordinary, demonstrating why Tock has become the platform of choice for such a wide range of exceptional establishments.

"A decade ago, ten pioneering restaurants took a chance on Tock's vision. Today, as we celebrate a decade of transforming what it means to have a memorable dining experience, these original partners remain at the heart of our community of over 7,000 locations worldwide," says Matthew Tucker, Head of Tock. "Our inaugural 'Tock 10' celebrates culinary excellence. Fittingly, The Firsts list spotlights some of the visionaries who helped shape what Tock has become – a testament to the power of partnership and innovation in hospitality."

The debut 'Tock 10' list, called 'The Firsts,' will feature the following businesses that have grown with Tock since the reservation platform's launch a decade ago:

1.  The Alinea Group - Chicago, IL
2.  Lazy Bear - San Francisco, CA
3.  Staplehouse - Atlanta, GA
4.  Kadence - Orlando, FL
5.  Spoon and Stable - Minneapolis, MN
6.  otoko x watertrade - Austin, TX
7.  Cow by Bear - San Diego, CA
8.  Smyth - Chicago, IL
9.  OSAKANA - New York, NY
10.  Inn of the Seventh Ray - Topanga, CA

"'Tock 10' connects millions of passionate diners with extraordinary restaurants and dining experiences they'll love," says David Wigder, Head of Marketing at Tock. "Through this campaign, we will bring each restaurant's unique story and dining experience to life, helping food lovers discover their next favorite spot while driving meaningful bookings for our partners."

Since its launch as the home-grown software at Alinea in 2014, Tock now provides reservation, table management, and event ticketing solutions to approximately 7,000 restaurants, wineries, hotels, and other bookable venues. In October 2024, Tock took the next step in its evolution by joining American Express and integrating with American Express Global Dining to expand the company's suite of digital tools and dining experiences for restaurants and customers.

To read more about 'The Firsts' on Tock, visit: exploretock.com/blog/tock-ten/the-firsts

About Tock

Tock offers an all-in-one solution for reservations and table management. Acquired by American Express in 2024, Tock creates solutions to the industry's toughest problems. From helping to reduce no-shows to controlling costs, Tock builds tools that help businesses adapt to hospitality's ever-changing needs through greater creativity and control. Restaurants, wineries, hotels, and bars all around the world love Tock for its flexibility and world-class support. To learn more, visit exploretock.com/join.

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SOURCE Tock, LLC