The Algorithm Is Not Your Ally

New Platform Aims to Replace Outrage-Driven Engagement with Real-World Action

HOLLAND, Mich., July 15, 2025 /PRNewswire/ -- Every day, people scroll past causes they care about only to be bombarded with outrage, controversy, and clickbait disguised as civic engagement. While social media promised connection and mobilization, the reality has become a fractured attention economy where algorithms reward anger and scrolling, not action.

LiveImpact.io, a new online platform now in development, wants to change that.

"The algorithm isn't broken. It's doing exactly what it was designed to do: keep you scrolling," said Rick Zwetsch, founder of LiveImpact.io. "But engagement isn't impact. We need tools that help people do something real and actually see the results."

LiveImpact.io is building a cause-neutral platform where people can log, track, and share the real-world actions they take to support the causes they care about from volunteering, voting, and donating to boycotting, buycotting, or sharing trusted resources. Unlike social media, LiveImpact.io doesn't optimize for outrage, visibility, or profit.

• No Ads – No content boosted for profit.
• No Algorithms – No formulas deciding what's important.
• No Noise – Just action, tracked in real time.
• No Politics – The platform is neutral. The causes are up to you.

Research from the Knight First Amendment Institute shows that algorithmic amplification on platforms like Facebook and X (formerly Twitter) favors emotionally charged content especially content that expresses anger or targets "out-groups." That dynamic may be great for engagement metrics, but it's a disaster for civic trust, participation, and collaboration.

LiveImpact.io takes a different approach: it rewards action, not attention. Users log completed actions that align with their values and see those actions join a public dashboard of collective impact. Think of it like a fitness tracker but for social change.

LiveImpact.io is currently in its pre-launch phase and is being funded directly by individual supporters, not advertisers, investors, or political organizations. The team is actively raising funds through a GoFundMe campaign to begin development of the platform's full functionality. [www.gofundme.com/liveimpact]

"This is a different kind of project. We're not just building a product we're building infrastructure for impact," said Zwetsch. "And we're doing it the hard way: no sponsors, no shortcuts, just people who want tools that actually work."

About LiveImpact.io
LiveImpact.io is a new platform that makes real-world actions visible, measurable, and collectively impactful. From volunteering and donating to boycotting or changing daily habits, users can track what they do and see how it adds up with others. Currently in its fundraising stage, the platform is designed to be ad-free, algorithm-free, and people-powered.

No outrage. No engagement traps. Just real actions tracked and amplified.

Press Inquiries:
Rick Zwetsch
[email protected]
303.246.3733
www.LiveImpact.io 

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SOURCE Live Impact, LLC